Ichthys Cattle Enterprise - Annual Cattle Sale [3/14/26]

Sale Instructions

Eligibility to Bid: In order to bid you will need to register with DVAuction or with Ichthys Cattle Enterprise prior to the sale. You may bid via DVA through click to bid or with a phone representative, or you can bid in person at the sale. Other options include giving a maximum bid to an ICE Cattle representative prior to the bid, in which case we will NOT bid any higher than necessary for you to win the bid. Or, we can accommodate a limited number of individuals placing bids live over the phone with an ICE Cattle rep. during the sale. We will clerk the sale on site. Directions: [NOTE: We highly recommend NOT using GPS as several customers have gotten stuck when it took them on minimum maintenance roads.] From Guide Rock, NE: One mile north of G.R. is the intersection of Hwys 136 and 78. From that intersection drive 3 miles west on Hwy 136 to Road 1900. Turn north and drive 5 miles to Road M; you will see a large white building to the east; that is where the auction will be. From Red Cloud, NE: Drive 7 miles east on Hwy 136 to Road 1900. Turn north and drive 5 miles to Road M. You will see a large white building (auction site) to the east. If you are coming south on Hwy 78 you can turn west on Road N (8 miles south of Hwy 4), drive 3 miles on gravel to 1900, then turn south and drive 1 mile to Road M. The auction will be held in a relatively new multi-purpose building on our place. Viewing: The bulls and bred heifers are available for viewing anytime at or near our homeplace from now until sale day. They will be penned and sorted early on the morning of sale day to be more easily viewed. Each animal will have an ID number and a blue lot number. The animals will sell in lot number order. The animals will not leave the pens during the sale. We will show a video of each animal during the sale. Auction Format: We will have a cowboy style auction. Though this format still moves very quickly, you will not hear a bunch of chatter that you can’t understand or have ring men yelling at you when there is a bid. There will be no rafter bids. Every lot has a base price listed in the sale catalog. The auctioneer will offer the animal at the base price. If you are registered to bid on site, you will receive a bidding card. If you are interested in the animal, raise your card while the animal is for sale. If the auctioneer exceeds your bid price, put your card down. If you are the last person with your card in the air, you have won the bid. In the case that multiple bidders on site drop out at the same time, we go to smaller increments to settle, but if multiple bidders still drop out at the same time, the lowest bidder number wins that lot. Online bidding is a bit of a challenge to our auction format. When someone can click to bid at home, instead of raising a card in the air, it can essentially cause a tie with the person holding a card at the sale. In that case, the onsite bidder wins the lot unless the online bidder is willing to increase to the next bid amount and the onsite bidder is not. Sometimes the online bidding makes the sale a little choppy, which is awkward, but we have learned that if we are willing to wait a few seconds, it’s not as uncomfortable as it first seemed.

Any no sale bulls will be offered for $5,000 by direct contact the day of the sale, then placed on our website for one week after the sale, and finally put into our beef program after one week.

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