ONE-ON-ONE
An important link in the supply chain DARON DORSEY , PRESIDENT AND CEO OF THE INDUSTRY’S SUPPLIER TRADE ASSOCIATION, TALKED TARIFFS TO EDITOR-IN CHIEF SIMON PLANZER.
Simon Planzer: AGEM has been a partner of the IMGL for many years, but I wonder how many people are clear what the organization is and who you represent. Could you start by telling our readers a bit more about it? Daron Dorsey: Sure. AGEM is the Association of Gaming Equipment Manufacturers, and it’s the global trade association established to be a voice for equipment suppliers, system providers and others in the business-to-business side of regulated gaming. It’s a networking and information sharing organization for member companies that include large global public companies with brand names like IGT, Aristocrat, Light and Wonder, payment companies like JCM and CPI, and some of the other niche companies like TCS John Huxley, ZITRO or Bluberi. Since gaming is a technology business with our members making computer and technology products, it’s also for suppliers to the suppliers. So there are touch screen monitor companies, computer circuit board manufacturers and a myriad of other suppliers right around the world. AGEM is the voice with regulatory authorities, government bodies, the responsible gaming community, and all the stakeholders our members deal with.
SP: And does this also include the online B2Bs?
DD: It does and that’s a good point to make especially as this industry has migrated from the traditional, land-based environment. The key is that all suppliers to regulated and authorized gaming markets around the world, whether online only or land based, are part of the AGEM community. SP: That’s a very broad membership and one which won’t always align in terms of interests. How do you handle that as president? DD: You’re right: our members have different perspectives and diverse interests, and when that is an issue, we try to pursue a consensus. But if we get to a point where views are diametrically opposed, then we take the position that AGEM should not come down on one side or the other or work for the benefits of certain members or against others. We let the market work through those outcomes. SP: As a member organization, AGEM is there to serve the members, so what’s on their minds? Which issues are top of mind on the supplier side of the industry at the moment?
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IMGL MAGAZINE | JUNE 2025
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