COMPLIANCE TECHNOLOGY
AI doesn’t just fight yesterday’s fraud tactics – it can also anticipates tomorrow’s. As bad actors discover new methods, the ML models adapt, continually learning m, innovating and improving. This dynamic defense helps maintain a level playing field and reassures legitimate players that the platform is both fair and secure.
must keep pace. A provider focused on gaming will proactively update datasets, refine ML models, and introduce new sensor integrations to address emerging threats and seize new market opportunities. From compliance to competitive advantage In an industry as dynamic and heavily regulated as online gaming, robust geolocation isn’t merely a check-the-box requirement – it’s a strategic asset. When backed by the power of advanced sensors, machine learning, and seamless automation, accurate geolocation becomes a competitive differentiator. It ensures compliance, maximizes revenue by reducing false positives, prevents costly fraud, and simplifies operations so your team can focus on growth rather than micromanaging location checks. For C-suite decision-makers, the implications are clear. Partnering with a specialized provider like Xpoint to deploy a next-generation geolocation system is an investment in your company’s future. It sets the stage for stable, compliant, and profitable expansion across multiple jurisdictions. By combining technical ingenuity with regulatory sophistication, you not only protect your bottom line, you also actively enhance it. In the end, a sophisticated geolocation solution transcends its role as a compliance and fraud safeguard. It becomes the keystone that supports the entire online gaming ecosystem, unlocking new revenue opportunities, bolstering brand credibility, reducing fraud and delivering the trustworthy, frictionless experience that today’s players demand.
Choosing a gaming-focused provider
While many geolocation providers serve multiple industries, gaming’s intricate regulations and competitive pressures demand a highly specialized partner. Working with a provider like one that lives and breathes online gaming ensures that all these advanced capabilities are built into the solution from the ground up. In-Depth A specialized provider understands that a compliance requirement in the US may differ from that in Canada or the UK, each have their own unique regulatory frameworks. The system is engineered to handle these nuances without burdening the operator with constant manual updates. Regulatory Knowledge: Seamless Ecosystem Integration: Gaming operators rely on a variety of tools – payment processors, responsible gaming solutions, marketing analytics, and beyond. A gaming- focused geolocation provider typically offers easy integration with these systems, ensuring that location data feeds seamlessly into fraud scoring engines, player account management platforms, or bonus distribution systems. Future-Ready Architecture: As the industry evolves, new jurisdictions come online, and player preferences shift, your geolocation solution
WILLIAM PASCRELL III Partner, Princeton Public Affairs Group For information contact +1 60) 396-8838 pascrell@ppag.com
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IMGL MAGAZINE | JUNE 2025
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