Expanding Beyond Your Logo VISUAL BRANDING DON’T LET OUTDATED DOCUMENTS BE YOUR KRYPTONITE
When you think of visual brands, an iconic logo might pop into your mind. But logos are only the beginning of visual branding. While a strong logo is a terrific start, there are many other aspects that you should dedicate your time and money to. Here are a couple of tips you can follow to ensure successful Start with your logo. You want your customers to notice you, and one way to do that is with a simple yet eye-catching logo. It’s usually the first interaction someone has with your company, so make it memorable. However, it’s important not to let your logo carry everything else. Saul Bass, logo designer for United Airlines and the Girl Scouts of the USA, states, “Logos are a great extension of the internal realities of a company.” A logo is representative and gives your customers something easy to remember, but it doesn’t encapsulate your whole business. THEMES When you make promotional materials or certain merchandise, such as business cards or gift cards, the design should relate to your company.This doesn’t mean you should slap the logo on every item.The theme or design that you chose to represent in your logo should be present in your merchandise and promotional media. visual branding. THE LOGO
National Superhero Day, which happens every year on April 28, is dedicated to celebrating the superheroes in our life, and not just the ones from Marvel. While we’re all still replaying that epic battle scene from “Black Panther” in our heads, we can also honor our everyday superheroes.They are the teachers who educate our children, the friends who inspire us through the challenging times, and last but not least, the shredding companies who heroically (and safely) rid our offices and homes of old documents. If you’ve told yourself for the thousandth time that one day you’ll find a safe way to dispose of all your boxes of sensitive information, April 28 is your day! Join us from 9–11 a.m. at our office in Ellisville for the party. Capital Advisory Group is calling on the shredding superheroes to once and for all vanquish your old tax documents. On-site shredding services are provided by Pro-Shred, a locally owned document-shredding service where professionals securely dispose of your sensitive documents.The IRS recommends keeping your returns for three years after you file or two years from the date you paid the tax, whichever is later. So bring in those older documents and let the shredding superpowers take care of them! We’ll bring the shredders and snacks (and maybe a superhero costume or two); you bring your boxes of old paperwork and your excitement over finally ridding yourself of those old documents. Please call us at (636) 394-5524 if you have any questions. We look forward to seeing you here! Superhero Shredders to the Rescue BRING THOSE OLD, CLUTTERY BOXES OF PAPERWORK. DON’T PROCRASTINATE ANY LONGER. WE’LL HELP! WE HOPE YOU CAN JOIN US!
Keep the same color schemes and style for everything, but vary the imagery and design.This helps associate the product with your company without printing the same thing over and over. When your visual brands match, it creates a bridge to your company.
CONSISTENCY When your theme is inconsistent, you create mistrust between you and your customers. A changing logo or style will create a sense of uneasiness or suspicion that your company might not be authentic or reputable. Any visual element that you design to represent your company should remain the same. If it’s unavoidable, change it as minimally as possible. Consistency in visual branding builds trust and helps customers recognize you. Incorporating visual branding beyond your logo will bring more positive recognition to your company. Follow these tips to create great visual branding.
DATE: Saturday, April 28, 2018
We hope to see you there!
Light refreshments will be provided.
TIME: 9–11 a.m.
LOCATION: Capital Advisory Group, Inc. 119 Old State Rd, Ellisville, MO 63021
Any questions or concerns? Please contact us at: (636) 394-5524
2
CapitalAdvisoryGrp.com
Made with FlippingBook Learn more on our blog