Frankfurt-Las Vegas Edition 2022

TRENDS

Incorporating live plants onto garments is no easy feat but Spanish textile designer Paula Ulargui Escalona made this seemingly impossible idea grow possible. As creative director Jonathan Anderson puts it, this is a ‘fusion of the organic and the fabricated’. Months of experimentation with which fabrics and plants to work with led to the creation of the collection which was grown in a polytunnel 20 days ahead of the show. Constantly looking for a way to grow the plants without damaging the fabric was a recurring challenge in the process. Nevertheless, the gamble of Loewe to work with living plants yielded extraordinary turnouts as a result of Ulargui Escalona’s

years spent in perfecting the technique. Anderson and Ulargui Escalona have a shared goal of stressing how it is time to reconnect with nature and how it is to truly understand sustainability in fashion. SPROUT AND ABOUT Loewe’s Spring/Summer 2023 debuts a sprouting reimagined union of nature and fashion.

EC Magazines | Frankfurt-Las Vegas Edition 2022 18

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