MARKETING SUPPORT MANUAL THE DOMETIC BRAND
MARKETING SUPPORT MANUAL THE DOMETIC BRAND
CLEAR SPACE AREA
THE DOMETIC BRAND Using the Dometic Logo
To ensure maximum prominence and legibility, the Dometic Group logotype is always surrounded by a minimum area of clear space. In this area, no type or graphic elements should be placed. The minimum clear space area is defined by the height of an arrow in the horizontal logotype and the width of the arrow in the vertical logotype.
Our logotype is the sender and guarantor for everything we communicate. To ensure consistent and proper usage there are a few simple rules which must be followed, such as logotype color use, backgrounds, minimum size, clear space, placement, and positioning. The logotype has been specially drawn for Dometic and must not be redrawn, manipulated, or altered in any way.
The Dometic logotype consists of our company name and our symbol – a roof and an arrow to express mobile living. Together, they form a specially designed, unique graphical element.
The horizontal version is our primary logotype. However, the available space, as well as factors of visibility, determine which version to use.
COLOUR USE
The Dometic Group logotype is available in two color variations; black and white.
Primary horizontal logotype
Secondary vertical logotype
MINIMUM SIZING For the horizontal logotype, the minimum printed size is 20 mm and for the web 100px. For the vertical logotype, the minimum printed size is 15 mm and for the web 60px.
PLEASE DON’T... • squeeze or stretch the logo • recreate the logo with a different typeface • change the colour of the logo • rotate the logo • change the proportions between the symbol and the wordmark • add any effects to the logo
WHERE CAN I DOWNLOAD THE DOMETIC LOGO?
Visit the Dometic Media Bank , and use the ‘Logotypes’ tab to find Dometic logos.
For print: 20 mm For web: 100px
For print: 15 mm For web: 60px
6 — DOMETIC.COM
DOMETIC.COM — 7
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