Formidable 40s_Digital

Foreword

The Mature Marketing Association (MMA) strives to be the voice for this important, but often underexposed, area of marketing. In short, we exist to promote best practice advertising, facilitate networking events and invest in thought-provoking research and data. Membership is eclectic and growing. Current members include start-ups, challenger brands and market leaders, as well as academics, marketing agencies, consultants and researchers. The common denominator is their commitment to a subject of critical business importance, so all are willing and encouraged to share their experiences and key insights.

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