3 STRATEGIES FOR GENUIN
Even if most of your clients are located in other parts of the globe, the place your business calls home is a huge part of your identity. When a company makes a point to get involved locally, it’s doing more than making new connections and getting its brand out there — it’s also making a positive impact on the place it calls home. Most companies experience a slowdown in the summer. Here are some strategies to take advantage of that lull and create a plan for your business to get involved in the community and be a good neighbor. SUPPORT A LOCAL CHARITY Every town boasts its share of charities and nonprofits looking to make a difference. Find a cause you believe in, then help out. This could mean donating a portion of your revenue to a local women’s shelter, volunteering as a company at the soup kitchen, or sponsoring a gala that raises money for a children’s hospital. Supporting charities demonstrates your values and attracts the kinds of customers who share them. JOIN A PARADE This sounds unconventional, but sometimes it pays to think outside the box. Most towns put on a Fourth of July parade in the summer, so why not join in? Building a float
MAKE RETAIL EFFICIENT FOR YOU AND YOUR MEMBERS GREAT FORM
Here at O2, we’re big fans of smart, money saving solutions. So when CrossFit High Gear shared their strategy for minimizing credit card processing fees and making retail a smoother experience for their members, you can bet we took notice. Using nothing but a computer, this Ohio box was able to save themselves thousands of dollars. Here’s the system they implemented. SELF CHECKOUT We’ve frequently sung the praises of implementing a self- checkout system for retail, but it’s an idea that bears repeating. Not only are you freeing up your staff to focus on what they do best, you’re also encouraging members to become recurrent buyers. The fewer barriers between them and their favorite products, the more often they’ll buy. It’s no accident CF High Gear does $5000 a month in retail alone. BATCHING As impressive as $5000 sounds, credit card processing fees can take a hefty portion of those profits. Processing each purchase individually adds up; you may be out hundreds of dollars by the end of the month. That’s why boxes like CF High Gear have begun logging purchases, and then running them in large batches twice a month. This means your gym doesn’t have to invest in
a card reader and can minimize the cost of these fees. However, the way you log purchases will make all the difference. G FORMS To maximize success, a retail operation needs a seamless checkout process and an accurate log of members’ purchases. CF High Gear was able to make this work just a desktop computer with Forms open. Members input their name and purchase, and they’re good to go. Meanwhile, Forms keeps an organized log of this information, making for easy batching. Any device that can run this simple, free app is all you need for an efficient, user-friendly retail space. Now that’s a refreshing solution. thanks to Google Forms. Their checkout counter is
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