then, but you could see it coming,” says Isaac. “I knew we’d have to expand and offer more choices in one place to stay competitive.” In 1995, after careful consideration, Isaac made the bold decision to consolidate the Tillsonburg and Norwich stores into a new destination store at 616 Broadway. “We modeled it after Stoney Creek Furniture in Hamilton and updated our name to Stubbe’s Countrywide--which was the name of our buying group at the time,” says Gerrard. The new store was a hit. The large, open concept showroom
Gerrard, Isaac, Dave and team open the new Stubbe's BrandSource Appliance Centre
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