was a shopper’s paradise, with more styles, colours and choices than ever. The store even featured a ramp, making it accessible for strollers and wheelchairs. The iconic ‘brown barn’ meanwhile, became a clearance centre, with Stubbe’s flooring division (currently Floors Now) eventually taking over the ground floor. “We’ve always tried to keep the customer front of mind and anticipate where the market is going,” says Gerrard. “It’s a challenge, but so far we’ve been quite successful.” In 2012, Stubbe’s went through another re-branding process. “We were the first store to launch under the BrandSource banner,” says Gerrard. “The name is more inclusive and lets people know we aren’t limited to just country-inspired pieces.”
Walk into Stubbe’s today, and you’ll find furnishings in every style—from traditional to modern. “People are surprised that our prices are similar to the city stores, yet we carry better quality products including a lot of made- in-Canada lines," says Gerrard. Staying on top of consumer trends keeps the team at Stubbe's hopping. “In 2016, we expanded our mattress and appliance departments and have just added in-store kiosks that give shoppers the ability to compare products and even custom design pieces for their home,” says Gerrard. For those who need a little more help, Stubbe’s also offers no-obligation, in-home design consultations. “We have a designer who will
come to your home and work with you on a customized plan for your space,” says Gerrard. “It’s perfect for people who aren’t sure what they want, or need to see how various pieces can work together in a room.” Stubbe’s is also working toward offering more services online, including the ability for customers to track their orders. But no matter what the future brings, Gerrard considers it an honour to have spent so many years working alongside his father. “My father taught me to work hard, be honest and always treat customers with respect,” says Gerrard admiringly. Isaac sums up his philosophy this way: “Treat people right and you’ll have a customer for life.” After 50 years in the business, it’s trustworthy advice.
Featuring
Life in Miniature Art Show II October 2 - October 30, 2019
From Candy Canes to Snow Covered Lanes November 22, 2019 - January 5, 2020
Christmas Open House Weekend November 22-24, 2019
Poinsetta Social Tea December 20, 2019 - 2:00 PM
Christmas Floral Workshop December 5, 2019
30 Tillson Avenue • 519.842.2294 • www.tillsonburg.ca/Annandale
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