Enhancing your business with the benefits of non-invasive body contouring and facial rejuvenation Nina Prisk (INP, MSc) Award-Winning Nurse Prescriber, Founder of Update Aesthetics
with no downtime, it’s painless and doesn’t carry the associated risks that invasive treatments can. And whilst it’s great as a stand alone treatment, it’s also extremely effective when used in conjunction with other treatments such as fillers. Non-surgical treatments are growing and the need for combination treatment with injectables and other EBD devices is important to achieve desirable results to discard surgical procedures. For all of these reasons it’s no surprise that it appeals to younger patients - both male and female - who are keen to undergo non-invasive aesthetic procedures in order to improve the skin’s function and maintain good skin health and appearance. Women aged 30 to 65 make up most of all skin rejuvenation patients. This demographic will further develop as more and more young women seek treatments that will delay the signs of ageing, and older women increasingly seek procedures that will maintain results they have achieved with other treatments. Millennials and Generation Zs continue to flock to aesthetic practices and medspas in significant numbers. These new patients are open to preventative procedures, including energy-based face and body modalities.
AN ROI EXAMPLE BASED ON 2 TX PER DAY: £150 PER TX
= £300 per day = £1500 per week
= £6000 per month = £72,000 per year Increase this by 1 Tx per day and revenue potential increases to £108,000 per year.
I see first-hand in my clinics in and facial rejuvenation is now, when in the right hands, more effective than ever. So it’s no surprise that the demand has never been greater as patients seek to benefit from treatments that offer effective, natural- looking results without the downtime that some alternative treatments pose. I think that this popularity is linked to the trend-shift that we are seeing both nationally and globally for ways to enhance and improve the face and body whilst maintaining a natural look. With the media awash with scare stories of ‘botched’ surgical procedures (both abroad and in the UK), many people are looking for safe, risk-free ways to enhance their body and looks, which is where radiofrequency is key. London’s Harley Street and Truro that non-invasive body contouring
CONCLUSION
displacement of retained interstitial fluids which manifests itself with the removal of excess fluids in subcutaneous adipose tissue and the reduction of adipose tissue volume. Its benefits are multifaceted too. I’ve seen fantastic results using radiofrequency on lax skin on the neck, face, tummy and other areas of the body. It helps to firm skin, leaving it tighter and rejuvenated.
Radiofrequency offers treatment options for multiple skin concerns, from the impacts of ageing which include wrinkles and sagging skin, to cellulite and fat reduction, as well as improving the texture of skin. I use Sculpt and Shape in my clinics in London’s Harley Street and also Truro and have seen, and continue to see, great results on lax skin not only on the face and tummy both also on other areas such as the neck and arms. Whilst it’s highly effective as a standalone treatment, a huge draw is the fact it can also be used in conjunction with other treatments such as dermal fillers to create a personalised and results-driven treatment programme. Its versatility allows for combination treatment approaches with the huge draw being that there is no downtime or lifestyle restrictions like alternative treatments. RF also comes with low consumable costs and fast treatment times, making it an attractive ROR in a short period. Finally, the fact that it doesn’t come with the pain and risks that some invasive treatments do means that it’s an attractive option in terms of safety and comfort too.
SCIENTIFIC BACKGROUND
- Different types of RF technologies and their biological effect RF technology comes in a number of different categories. • Monopolar and Bipolar, the former which creates fibroblast stimulation (39-24 °C), and the latter which causes Hyperthermia/Apoptosis (43-50 °C). These cause skin tightening, rejuvenation, cellulite reduction and fat reduction. • Unopolar, Multipolar and Fractional (microtips or microneedle), which cause cell damage by denaturation and coagulation (50-80 °C), and ablation (100-120 °C). The effects of these are resurfacing. UNDERSTANDING THE MARKET - WHY RADIOFREQUENCY? The radiofrequency-based aesthetic devices report highlights that the market was valued at $1,052.6 million in 2020 and is expected to reach $3,204.1 million by the end of 2030. The market is expected to grow at a CAGR of 12.11% during the forecast period from 2021 to 2030.
WHY RADIOFREQUENCY?
INTRODUCING RF TECHNOLOGY
"A huge appeal of radiofrequency to many of my patients is the fact that it’s non-invasive so it comes with no downtime, it’s painless and doesn’t carry the associated risks that invasive treatments can."
In order to appreciate the power of non-invasive body contouring and facial rejuvenation through radiofrequency, it’s first important to understand what exactly radio frequency is. Radiofrequency, or RF, is the portion of the electromagnetic spectrum that lies between 3kHz and around 300GHz. Radiofrequency causes an oscillation of molecules which heats tissues.
There are a number of important considerations to be taken into account including: • Selecting the right device for your practice • How do I know it’s safe? • Training and certification • Ongoing support • Social media • Introductory pricing • Package/loyalty programmes • Revenue Potential - Common concerns COMMON CONCERNS ABOUT REVENUE POTENTIAL INCLUDE: • Expensive outlay • Concerns about making enough profit • What is a realistic ROI? • How many patients do I need to treat?
HOW RADIOFREQUENCY IMPACTS THE BODY
Radiofrequency impacts the body in a number of ways. It results in vasodilation, or increased blood flow. The impact of this on the body is increased oxygen level and increased metabolism. It also causes a contraction of collagen fibres, and neocollagenesis - fibroblast stimulation and formation of new proteins of collagen and elastin fibres. Radiofrequency also causes the
PATIENT DEMOGRAPHIC
For patients who need facial skin lifting, energy-based technologies can play an adjunctive role, improving overall results from surgical procedures. A huge appeal of radiofrequency to many of my patients is the fact that it’s non-invasive so it comes
The information contained within this article has been provided by medical professionals in their medical practices independently of any involvement of Sinclair. Any opinions, information, views or advice provided or expressed are those of such medical professionals and not of Sinclair. Use of Sinclair’s products in combination with any other product or accessory that is not listed within the IFU shall be undertaken entirely at the medical professionals risk.
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