How I grew my business 400% with Elysion Pro
restricted and could perform treatments on tanned skin. When Boris announced a nationwide lockdown and businesses temporarily closed, I admit I must have cried for a good 12 hours, scared, confused and not knowing what was going to happen next. Then I had a lightbulb moment. This was going to be the time we needed to make the changes with our machines. The rest is history. As time has gone on... "...I can verify that the Elysion Pro laser hair removal machines - or as I call them ‘the workhorses of the business’ are hyper reliable." Our machines are switched on 24/7 with back-to-back appointments. The diode machines are a great all- rounder, ensuring optimal results and a virtually pain-free experience. There’s a reason they are rated the best in the industry for their power, precision and versatility. We also have great service agreements in place with Sinclair, where they will guarantee to fix or replace a machine should anything happen, which is great for our business and causes less business interruption. No more last-minute trips to London for repair! If I could give anyone the best advice when it comes to choosing machines I would say, always do your research into the finer details, such as what happens when a machine breaks and also what additional support you will receive such as training. And always check with your insurance what level of training they require you to have, as legislation changes all the time.
FAST FORWARD TO 2024 AND WHAT DOES LASERHQ OFFER? Fast forward to today, we've just celebrated our 7th birthday, and the business is busier than ever. We now have five clinics, a training academy and a supplies business! We have just opened our second location in Liverpool at Harvey Nichols. It’s amazing to see our brand sitting alongside such a well-known luxury brand. We’ve also introduced new service offerings at all our clinics including laser tattoo removal, blood work analysis, hormone testing services and collaborations with Hertility Health and the Endometriosis Foundation to name a few! We are definitely not your average laser brand and like to offer our clients so much more. We have helped so many people on their journey and changing lives for the better is what we do and love the most! We also raise lots of money for our charities such as the Endometriosis Foundation and drive awareness and help to break down the stigmas attached to Endometriosis, PCOS and hormone health with our annual #breakthetaboo campaign. “I am motivated and passionate about what I do, and I am hugely driven by the idea of making a difference in people’s lives.” My businesses always come first and I work on them every day. Taking the time to work on your business daily leads to greater success. I seek out any problems, make things better by improving on our processes and practises, and grow and build relationships with people.
Helen Quayle, Founder – LaserHQ
M ost people curse the business. But not me. This was the break that my business needed to take a breath, evaluate the business strategy and make changes for the better! Once our doors were back open after the lock down, we were flat out and due to the reduced treatment times from our new laser hair removal machines, the Elysion Pro, we were able to double our clients across all our clinics. As a result, my business grew 400% within a year. Those were the words my pandemic or recall it as one of the worst times in accountant called to tell me. I was completely shocked and couldn’t believe it. We had turned a difficult business period into a positive one. So how did it happen?
It's crazy to think we now have 20 members of staff across all our clinics, with plans for additional hires. They are all incredibly hard-working and I take their professional development seriously, with incentives, pay rises and promotions. Putting the right team in place has always been an essential element of LaserHQ’s growth. It has enabled me to have the right support in place to grow the business and drive forward the brand with the best team behind me. "I'm proud to be a business leader; and I am focused on creating a beautiful clinical environment for the clients and staff."
As my client list and reputation grew, I branched out to Liverpool. Working all hours around the clock I would lug my machine around in my car driving tirelessly up and down the motorway, to meet the demand! It took a good couple of months to build it up initially. Over time, and seeing the results that we were achieving with our clients with their ongoing treatment plans, I started realising how the service genuinely changed people’s lives. That’s when I really wanted to get the message out there. I used social media to really drum up awareness of my services and business offering. It was almost overnight that I noticed I was getting booked up. Before long I realised the workload was just too much for one person, and I employed my first staff member Vic, who helped me with bookings and admin. Vic is still with me today, supporting me and the business as always, and has progressed to my Finance and Operations Manager.
“I'm proud to be a business leader; and I am focused on creating a beautiful clinical environment for the clients and staff.” The business was in a really stable position and we had just had a full business restructure. The only weakness we had was our laser hair removal machines. Their reliability and repair terms meant that every time a head broke - which was a common occurrence in those times, I personally had to pack the machine into the boot of my car and travel to London for repair. This could sometimes take up to three days and caused maximum business interruption as we needed to then cancel and rearrange client’s appointments. With multiple machines across our clinics and wanting to expand and open further clinics, I knew that something had to give and we couldn’t carry on this way. But we didn’t have the time available to enable such a drastic operational change within the business! We came across the Elysion Pro by chance before the pandemic hit, and straight away we were impressed with not only the aesthetic look, but how easy they were to operate, the reduced treatment times, and of course their two functions of dynamic and static mode. It also meant we weren't as
BACKGROUND
Seven years ago, after being made redundant I decided to launch LaserHQ. I conceived the concept after I noticed a gap in the market for laser hair removal; I was interested in laser hair removal, looking for somewhere to have it done myself, but couldn't find any affordable options. The places that offered the service were either too pricey or didn't specialise in it. I realised that there wasn't a specific brand associated with laser hair removal. My vision from the get go was to be the best laser brand in the UK. I spent six months researching the best machinery and equipment and undertaking the specialist qualifications required to be a laser technician. It was quite a big risk to take and required substantial financial investment to first get the business off the ground. I built the company from scratch and started out in a tiny room in the back of a salon as a one man band, there were literally four walls, a bed and a machine.
WHAT’S NEXT FOR LASERHQ?
There’s so much on the cards. It's an exciting time for the business. We’ve got more growth plans including opening even more clinics, and we’re also looking to launch more services. The opportunities are just flowing in - we are really excited for 2024 and beyond!
The information contained within this article has been provided by medical professionals in their medical practices independently of any involvement of Sinclair. Any opinions, information, views or advice provided or expressed are those of such medical professionals and not of Sinclair. Use of Sinclair’s products in combination with any other product or accessory that is not listed within the IFU shall be undertaken entirely at the medical professionals risk.
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