a message from the editor w BY DR. SAMUEL H. SUTHERLAND PRESIDENT, THE BIBLE INSTITUTE OF LOS ANGELES, INC.
A ll Independent, Conservative, Pastors and Churches, are invited to inquire about ordina tion and membership requirements. W rite to: Dept. K
EVANGELICAL MINISTERS AND CHURCHES, INTERNATIONAL
MQ57 Lawrence Ave.
Chicago 25, III.
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A New Approach to an Old Problem
I N t h e years immediately following the turn o f the century, the more spiritually-minded leaders o f the major denominations directed much o f their attention toward moral reforms. The mod ern dance with all o f its hellish implications was just beginning to emerge from the relatively innocuous jigs that were carried on by the more respectable element o f the "Gay Nineties.” The liquor interests were just beginning a program o f systematic advertising to promote their products and the tobacco companies were starting increasingly intensive campaigns to popularize their products. The moving-picture industry sprang into being shortly thereafter. Transportation and communications o f various types made it possi ble for people o f one area to become more familiar with the goings- on in other sections. Keeping up with the Jones’s became not merely a neighborhood past-time but an inter-community project. Those Christian people who viewed many o f the trends accompanying these developments with more than a little alarm were called "blue noses,” "kill joys,” "puritans,” or mentioned even more disparag ingly. It was during this period o f time that the W omen ’s Christian Temperance Union, the Anti-Saloon League and the Anti-Cigarette League all reached their zenith o f significance and influence. But what could the Anti-Saloon League, with its dollars to spend for informational purposes, accomplish against the liquor interests with their thousands o f dollars available for promotional activities? What could the Anti-Cigarette League do, with its pennies for informational material, to battle effectively against the well-en trenched tobacco companies with their thousands o f dollars set aside for propaganda purposes? It was a losing battle from the first, and the "blue noses” became less and less effective in their influence until these soul-and-body-destroying businesses won well-nigh uni versal victory. So for a whole generation there has been only an isolated voice here and there raised in protest against the onward sweep o f these nefarious industries. The denominations, as such, have in large measure come to the THE KING'S BUSINESS
W H EA TO N A C A D EM Y
welcomes qualified applicants . . .
L o ca te d on a w ood ed , 33 -a cre campus, six miles northwest of Wheaton, Illinois . . . the Academy offers academic preparation for schools of higher education. Fully accredited by the North Central Association of Colleges and Second ary Schools, it provides for your son’s and daughter’s all-around de velopm ent-intellectual, spiritual, social and physical life. Write or phone today for admission and placem tnt procedure— Phone 231-0727 WHEATON ACADEMY, Dept. K 1 13 Box 267 Wheaton, Illinois 4 6 th e p e r f e c t 4 4 o a n s w e r 4 6 0 4 to a l l y o u r 4 4 4 4 C h r is tm a s 4 4 4 4 « g i v i n g 4 4 KING’S BUSINESS 4 4 . ( see page 3) 4 è * 4 * • HfF nl h Hr Hr Hr * 4 4 4 THE
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