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tracked this for many GEMS practices and found many are referring out $100,000 + of surgical procedures they could have kept in-house if they had a specialist on their team. I tell the Doctors I coach that this is one of the easiest ways to increase practice revenue. It’s like another income stream you don’t have to generate with your own two hands. It becomes a win-win-win for patient, practice ... and you ! You win because you have the new revenue stream. Your Periodontist wins because they are compensated roughly 50% for everything they produce without the headaches of practice overhead, and the patient wins because they love you and your team and really DON’T want to go to another office for care. Go to SITE MAP GOLDMINE UNDERGROUND TEAM TRAINING TOOLKIT 014 “Add $50,000.00 NET PROFIT Without Lifting a Finger. How to Find, Hire, and Negotiate With Specialists” improving your relationship with your laboratory and their Technicians. I have no doubt many Gems Family Members have great relationships with their labs, but within my practice, we have a Technician who actually comes to our office for every All-on-4 surgery. This allows us to make unforeseen adjustments to the patient’s prosthesis in real-time, so the patient ALWAYS goes home with teeth, whether or not they are implant-supported that day. Our Technician makes any adjustments needed on the spot, depending on bone levels, etc. This makes for a happier patient and a lot fewer appointments. (For those who are unfamiliar, this treatment option is a six (or more)-month process, in which 4–6 implants are placed, and an implant- retained hybrid denture is worn on average six months or more. That is then replaced with an absolutely gorgeous implant- retained zirconia prosthesis.) 2. Next, if you’re going to offer All-on-4 or use it more within your practice, consider
“The best part is, by marketing to patients who may benefit from All-on-4, you get patients through your door who are excited about treating their missing teeth … something they once dreaded."
submit to a life with dentures, avoiding their favorite foods and managing the potential embarrassment of a denture slipping. Yet, as you know, not replacing missing teeth can be detrimental to a patient’s dental health and confidence. Patients’ facial structures can sink in, their nutrition and health suffer, their airway can become compromised, and their self-esteem begins to suffer. Suddenly, they lack the confidence to laugh, smile, and talk to others. So, if you offer All-on-4 as a treatment option for your patients, you need to tell them. Don’t assume patients know everything you offer, no matter how long they have been with you. We recently had a new patient who came to us to have her teeth whitened. She said, “I love my Dentist, but I don’t think he whitens teeth.” After her whitening and the “wow” experience we delivered, she looked in the mirror and asked if there was anything we could do to straighten her lower anterior teeth. She ended up doing Invisalign with us. After the Invisalign was complete, she inquired about the shape of her front teeth. She said she always hated them and showed us a magazine clipping of a smile she admired. We ended up doing 10 veneers for her. She has a gorgeous smile now and spent well over $20,000 in our office because she didn’t know if her Dentist did teeth whitening or not. By the way, he did. I checked his website. The point is SHE didn’t know and just assumed he didn’t because they “never talked about cosmetic stuff in that office.” Not only do we need to let our existing patients know what we do, but we also need to let the community know. We need to position ourselves as the trusted authority in the community, so we become the obvious choice for people looking for dental care.
through your door who are excited about treating their missing teeth … something they once dreaded. When these patients come in for their consultation appointments after seeing one of our All-on-4 ads, they are ready to do something about their problem. Many have been suffering with physical and emotional pain and didn’t even know there was another option until they saw our ad. Many say it’s the first time they’ve had hope!
SPREAD THE WORD
Consider numerous key points when you’re either introducing All-on-4 as a treatment option to your existing patients or you’re ready to create your first marketing campaign to attract more new patients. 1. First, consider hiring an on-site Periodontist or Oral Surgeon if you don’t place implants yourself. Now, about adding a specialist: Here’s why we strongly recommend it here on Planet Gems. Many Doctors refer all of their surgery patients out to a Periodontist or Oral Surgeon. We have
3. In my practice, we have had the best results marketing All-on-4 through online
The best part is, by marketing to patients who may benefit from All-on-4, you get patients
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