2014 MARKED THE EIGHTH YEAR OF MADD’S CAMPAIGN
EIGHT YEARS AFTER THE LAUNCH OF THE CAMPAIGN TO ELIMINATE DRUNK DRIVING , TREMENDOUS PROGRESS HAS BEEN MADE. MADD CONTINUES TO BUILD UPON ITS SUCCESSES IN THE FIGHT AGAINST DRUNK DRIVING. HOWEVER, THERE IS STILL MUCH WORK TO BE DONE. Law enforcement continues to be the front line in protecting our families from the dangers of drunk driving. New statistics show that two in three people will be in a drunk driving crash in their lifetime. Sobriety checkpoints and saturation patrols conducted by law enforcement continue to represent the first line of defense to deter would-be drunk drivers from ever getting behind the wheel. Federal drunk driving crackdowns have been in effect for 11 years. NHTSA continued Drive Sober or Get Pulled Over , which began in 2011. The program is part of a national advertising campaign that airs during the Labor Day and New Year’s holiday with ads targeted toward likely DUI offender populations. THE GOAL IS TO SEND A STRONG MESSAGE TO THE PUBLIC THAT IF YOU CHOOSE TO DRIVE DRUNK, YOU WILL BE CAUGHT. Along with the ads, police coordinate to hold more sobriety checkpoints and saturation patrols so that the public sees law enforcement out in force. MADD continues its work to support and encourage law enforcement agencies across the country to participate in these events. In 2014, we hosted Law Enforcement Recognition events across the country and honored men
and women for their efforts in stopping drunk drivers. MADD values our heroes in law enforcement and wants them to know that they truly are the thin blue line protecting the public from drunk drivers. Since 2006, MADD has changed the national conversation on ignition interlocks. When the Campaign first launched, only New Mexico required DUI offenders to use an interlock device. BY THE END OF 2014, 24 STATES REQUIRED THESE LIFESAVING DEVICES IN ORDER FOR A DRUNK DRIVER TO REGAIN DRIVING PRIVILEGES FOLLOWING AN ARREST OR CONVICTION. We passed new all-offender interlock laws in four states: Mississippi, Alabama, Delaware, and New Hampshire . MADD worked tirelessly in all of these states to help protect the public from repeat drunk drivers. In September, Richard Roth, Ph.D., released findings from a new nationwide survey showing that from 2013 to 2014, more than 14,000 new ignition interlocks were installed nationwide, bringing the total number of interlocks in use to 318,714. Since MADD’s Campaign began, interlock usage has more than tripled nationwide from 101,000 in 2006. In addition to passage of the four new all- offender states, MADD also worked to pass major legislation in several other states. South Carolina , one of the worst states in the nation for drunk driving fatalities, passed Emma’s Law to require offenders convicted with a .15 BAC or higher to use an interlock
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