Tips for creating an AI game plan. BE SMART WITH ARTIFICIAL INTELLIGENCE
BY TROY HAWKS
A rtificial intelligence is your new best friend, and it has the potential to be your new worst enemy. AI can automate tasks, analyze vast data sets, simulate human cognition, optimize processes, and assist in deci- sion-making. It can automate customer support through chatbots, and learn as it goes. It can scrutinize visitor data to create personalized marketing cam- paigns and targeted offers, as well as source various data points to forecast visitor numbers. The list of AI’s potential uses goes on and on.
and make decisions or predictions. These systems are designed to mimic human cognitive abilities such as speech recognition, problem-solving, pattern recognition, and decision-making.”
That sounds both interesting and frightening.
But AI isn’t perfect. Used correctly, it can be a valuable tool that saves time and money. Trusting it to be correct all the time is risky, though, and might land you in hot water if you don’t check its work. Potentially more troubling, hack- ers can use this powerful tool for their own nefarious reasons, so it’s essential to know how to protect against them. At this early stage, the benefits appear to outweigh the risks. Some pioneers in the aerial adventure industry are already using AI to help with various business functions, such as marketing, customer service, writing, data analysis, and more. It makes sense to explore how it can benefit your operation.
start with some background on this bur- geoning technology. WHAT IS AI?
The technology itself has been in develop- ment—and in use—for many years, with some of the world’s largest tech compa- nies investing in creating AI-led tools and services. Where once there was “an app for that,” there will soon be an AI tool for nearly any task. Microsoft, Google, Amazon, IBM, and Salesforce have similar language models to ChatGPT. While these companies and the minds behind them see great potential in artificial intelligence, the leading devel - opers of the technology also see great danger—and have expressed their concerns publicly.
So, what exactly is AI? Well, let’s ask AI.
Using ChatGPT—an AI-led service from artificial intelligence research lab OpenAI—I typed the question, “What is AI?”
In a second it returned the answer.
“AI refers to the development of com- puter systems that can perform tasks that typically require human intelligence and encompasses a wide range of technologies and techniques that enable machines to learn from data, reason,
For example, in March, more than 1,000 signatories—including OpenAI
Before we delve into that, though, let’s
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