API Fall 2023

BE SMART WITH ARTIFICIAL INTELLIGENCE

Idea and document creation. “I’ve used ChatGPT to come up with ice- breakers and team-building exercises, draft and create employee policies, procedures, and training documents, write emails and social media posts, and bring conceptualized ideas to frui- tion without spending hours and hours of work manually writing, proofread- ing, and editing,” says Damron, who is presenting a session titled “Overpower Your Productivity with ChatGPT” at the ACCT annual conference in February. As an example, Damron says he and his management team decided to imple- ment an employee recognition program that awards staff for hitting certain benchmarks and completing assign- ments that are required to advance to the next pay tier. “I used ChatGPT to come up with cre- ative names and descriptions for each achievement and pay tier, in keeping with an aerial adventure theme,” he says. “My team and I were beyond thrilled with the end result, and it was a huge morale boost. Achieving that kind of result with brainstorming sessions and meetings would have taken weeks.” Using ChatGPT, it took minutes. “Asking ChatGPT to help you work is like having all of the most brilliant minds give you their most valuable and eloquently composed ideas in seconds,” continues Damron. “The key to receiv- ing exceptional responses lies in your ability to give clear and very thorough prompts, and in your ability to ask for refinements based on further refining your criteria.” Stover has found creative uses, too. “I decided to organize a scavenger hunt, so I provided the locations and input the information into ChatGPT, and it composed all the clues for me,” Stover explains. “Crafting compelling clues could have been quite time-consuming,

but with AI, I managed to plan the entire scavenger hunt in less than an hour.”

tions, and design and develop new courses. “There are new [land] survey tools using AI that can help with layout and design. We saw some of that at last year’s ACCT conference,” he says. Design project previews. “Some vendors are using virtual reality as an experience to show and communicate a project they are creating for a custom- er, so the customer can have a better view of exactly what they’re getting,” Smith notes. Marketing help . There are countless applications on the marketing side. AI-led chatbots enable website visitors to ask questions and get immediate answers, recommendations, or links to pages on the website related to the vis- itor’s query. Other AI-led chat technol- ogy, such as conversational AI, “learns” with every guest interaction, constantly adding questions and answers to its knowledge base. AI can take away the tedious part of so many tasks, including answering the phone several dozen times on high volume days, and it does it with- out complaining, a coffee break, or succumbing to back pain and filing a workers’ comp claim. THE RISKS Maintaining a secure network and protecting data is a primary concern for any business. As Smith explains, AI can be a powerful tool for hackers.

Basic projects and tasks. Stover recom- mends starting with basic projects and tasks. “Integrating AI need not entail a complete overhaul of existing systems— it can be as straightforward as utilizing it to write social media posts or assist with ongoing staff training,” she says. Stover herself has applied AI in staff training to ensure active engagement and to answer common questions. Smith has found advantages in applying AI to help with documentation. “Most operators are really good at managing the day-to-day operations, but they may not be as good at documenting what they’re doing. AI can be helpful in writ- ing policies and procedures,” Smith says. Go to the online version of this article on adventureparkinsider.com to see an exam- ple of a thorough AI query for a compre- hensive equipment maintenance plan. Managing inventory. On the operations side, AI tools can track and help manage merchandise and safety equipment in- ventory. Other tools can assist with staff - ing by analyzing historical attendance data and calculating projected visitor numbers to generate staff schedules. Research analysis. Smith highlights that AI is great at processing data from research and testing, and applying it to improve existing features and attrac-

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