activities, at considerable cost, might have seemed akin to trying to sell sand at the beach. But in rounding out its something-for-everyone approach, Shepherd of the Hills made the most of strong fundamentals—established brand, good location, favorable demo- graphics—to enable the adventure-park additions to be smoothly integrated. And if, as Johnson says, much of their business comes from return visitors, offering a wide variety of activities, to assure that subsequent visits aren’t just carbon copies of previous visits, makes considerable good sense. Left: Co-owner Jeff Johnson credits “a strong chamber of commerce” as a key driver of business. Above: Zipping along the Sky Trek Challenge Course.
herd of the Hills nor the city of Branson has yet taken any significant measures to address affordable housing issues. Pricing. The operation has also found it challenging to come up with a sensi- ble pricing plan. With such a disparate variety of activities, each potentially attracting a different audience, a single, all-inclusive price doesn’t make sense. Instead, visitors pay $15 at the gate, after which pricing is “a la carte,” says Johnson.
which covers, among other things, unlimited use of the mountain coaster. But because the zip tour ($90 for adults; $80 for children 3-12) can accommodate only 12 people at a time, reservations for specific times are required, making inclusion of the zip tour in the all-day pass difficult.
A GOOD APPROACH
Given the volume of tourist attractions in Branson as well as the volume of attractions at Shepherd of the Hills itself, adding several adventure-park
There are a few packages, including a Play All Day Pass ($40 per person),
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