UNC Centennial Benefit Eligible Programs

EXECUTIVE EDUCATION WITH A DI FFERENCE .

201 9–2020 PROGRAMS FOR INDIVIDUALS

So you can make a difference in the world.

FINANCIAL ANALYSIS for NON-FINANCIAL MANAGERS

Financial Analysis for Non-Financial Managers Most individuals reach a point in their careers when future advancements and promotions are contingent upon developing a new set of crucial skills—among them a strong comprehension of accounting and finance. Financial Analysis for Non-Financial “The faculty was very engaged and interactive with the class. Very well organized and presented.” VERBATIM FROM PARTICIPANTS

“The faculty engaged individuals for application and processes and remained energetic and enthusiastic about the topic.”

Managers is an essential primer designed to bridge the gap and develop your financial acumen and acuity. This program equips you with the financial competency to make the best strategic decisions, enabling you and your organization to succeed.

“There were lots of examples, group work, and time to ask questions.”

“The faculty clearly explained why and how financials are prepared and how to use them.”

FEE $4,900

DATE July 29-31, 2019

OUTCOMES • Help your organization make smart operating, investing, and financing decisions • Speak the language of accounting and finance • Create and analyze income statements, balance sheets, and cash flow statements • Appreciate how accounting and finance measure the creation or destruction of value • Value a business using the multiples and discounted cash flow methods • Apply a framework for organizing financial decisions • Interact effectively with your organization’s accounting and finance professionals

FACULTY

John Hand | Robert March and Mildred Borden Hanes Distinguished Professor of Accounting

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LEADERSHIP EFFECTIVENESS WORKSHOP

Leadership Effectiveness Workshop It’s a common paradox: many people who get promoted to leadership positions often have very little leadership experience. Moving from individual

VERBATIM FROM PARTICIPANTS

“I walked away with more tools than I had when I walked in. This is by far the best leadership workshop I have attended.”

contributor to leader is a big leap that comes with big risks, and when underestimated can impact productivity, engagement and results. The Leadership Effectiveness Workshop eases your transition by equipping you with the skills essential to ensure your ongoing success and facilitate the success of those you lead.

“The faculty stimulated new ideas for dealing with conflict and motivating employees.”

“The faculty were very energetic and knowledgeable. They had excellent command of the course material and found good ways to connect with the audience during presentations/lectures. The content flowed and there were seamless transitions from one activity to another.” “Instructors did a good job at incorporating lessons taught into real-world situations that participants deal with on the job. The collaboration with fellow participants allowed us to identify resolutions through the concepts taught.”

DATE September 23–25, 2019

FEE $4,900

FACULTY

OUTCOMES • Leverage your strengths and understand your obstacles to become a more self-aware leader • Influence and collaborate more effectively • Recognize when to lead and when to manage • Enhance motivation through effective feedback and coaching • Improve your capacity to engage employees based on what drives them

Mabel Miguel | Professor of Organizational Behavior and Director of the Global Business Center Rob Goldberg | Affiliate Faculty, Founder, Organization Insight LLC

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LEADING THROUGH INFLUENCE

Leading Through Influence Authority alone does not always guarantee success in leadership. Leaders who do not take the time to self-reflect lack critical awareness of how they make decisions, communicate effectively and mobilize others. Leading Through Influence helps you think more consciously about your leadership behaviors and personal decision-making style to become a powerful influencer who is able to execute your vision through others.

FEE $1,250

DATES July 1, Aug 1, Sept 2, Oct 1, Nov 1, Dec 2 (Online)

OUTCOMES • Articulate clearly and rally others to enact your vision • Recognize factors that motivate and obstacles that inhibit success of those you lead • Use emotional intelligence to become more agile in leadership • Apply best practices for effective decision-making • Identify and leverage your formal and informal networks to support your initiatives

FACULTY Alison Fragale | Associate Professor of Organizational Behavior and Mary Farley Ames Lee Distinguished Scholar

The University of North Carolina Kenan-Flagler Business School has partnered with Fortune to deliver interactive, online executive education.

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NEGOTIATION and POWER

Negotiation and Power It’s a given: we live in a world that requires negotiation, both in the workplace and in our everyday lives. While working to reach agreements with others can be intimidating, if equipped with the right skills to improve and maintain a position of power, anyone can master it. Negotiation and Power teaches the behaviors and strategies of the strongest negotiators to help you approach the bargaining table with confidence and a plan for success.

DATES July 1, Aug 1, Sept 2, Oct 1, Nov 1, Dec 2 (Online)

FEE $1,250

OUTCOMES • Anticipate the position and interests of your counterpart to maximize gains • Create a more compelling value proposition • Use your emotions and personality traits strategically • Adapt your approach through considerations of gender and cultural differences • Tailor your negotiating strategy for face-to- face, phone, or email exchanges

FACULTY

Alison Fragale | Associate Professor of Organizational Behavior and Mary Farley Ames Lee Distinguished Scholar

The University of North Carolina Kenan-Flagler Business School has partnered with Fortune to deliver interactive, online executive education.

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STRATEGIC DECISION-MAKING

Strategic Decision-Making

An effective leader is expected to confidently analyze multifaceted situations and quickly make informed, responsible decisions, all while juggling the day-to- day. It can be far too easy in the busyness to be overly reactive, making biased decisions resulting in flawed outcomes. Strategic Decision-Making helps you overcome the urge to rely on impulse and become a leader who can efficiently and reliably address complex problems.

FEE $1,250

DATES July 1, Aug 1, Sept 2, Oct 1, Nov 1, Dec 2 (Online)

OUTCOMES • Encourage and direct individual and group decisions for your organization • Motivate teams to perform most effectively • Influence through emotional and cultural intelligence • Apply behaviors of responsible leadership to make ethical decisions • Improve your sensitivity to types of bias

FACULTY

Sreedhari Desai | Associate Professor of Organizational Behavior

The University of North Carolina Kenan-Flagler Business School has partnered with Fortune to deliver interactive, online executive education.

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STRATEGY FUNDAMENTALS

VERBATIM FROM PARTICIPANTS

Strategy Fundamentals Leaders have a responsibility to design and implement a strategy for their team or business function. Yet, not all leaders understand their role in this process or how to align strategy to the overall vision of the organization. Strategy Fundamentals provides you with the foundational knowledge to plan an effective strategy, address the day-to- day allocation of resources, achieve the best possible performance, and, ultimately, contribute to the advancement of your organization.

“I really enjoyed both the Inperson class (leader- ship effectiveness) the online courses (negoti- ation and strategy). The inperson gives you a chance to interact with others and ask direct questions, which has its value. On the other side....The online course gave me the ability to learn at my own pace without having to juggle time out of the office. The material was deliv- ered in a very effective manner with real world examples. The professors were great and I felt as if I was in a live interactive class.”

Paul Davis

DATES July 1, Aug 1, Sept 2, Oct 1, Nov 1, Dec 2 (Online)

FEE $4,900

OUTCOMES • Create goals in alignment with the

FACULTY Atul Nerkar | Associate Dean, Executive MBA Programs, Allred Distinguished Scholar, and Professor of Strategy and Entrepreneurship and Allred Distinguished Scholar

organization’s vision, core values, and purpose • Use strategy to effectively make decisions on a day-to-day basis • Leverage tools and frameworks in business and corporate strategy design • Adapt strategy based on market conditions and internal priorities • Manage costs and invest in process improvements

The University of North Carolina Kenan-Flagler Business School has partnered with Fortune to deliver interactive, online executive education.

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EXECUTING STRATEGY for COMPETITIVE ADVANTAGE

Executing Strategy for Competitive Advantage Most organizations underestimate

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the challenges that come with strategy implementation and, despite best efforts, find that comprehensive and consistent execution occurs less frequently than desired. Executives who can recognize these problems and adapt accordingly will be most successful at moving the needle. Executing Strategy for Competitive Advantage teaches you how to navigate internal resistance and shifting external conditions to enact a strategy that drives superior performance.

“Loved the discussions and exercises and the energy from the faculty.”

“As usual, the instructors were top notch. The immersive interactions with the group were outstanding.”

FEE $4,900

OUTCOMES • Design an effective strategy for your business, function, or department • Create an execution plan that leverages strengths and mitigates risks • Implement strategy successfully, from planning; to quality decision-making; to change management • Prepare and support your team in making critical changes inside your organization • Use strategic planning tools to facilitate analysis

DATE December 9–11, 2019

FACULTY Atul Nerkar | Associate Dean, Executive MBA Programs, Allred Distinguished Scholar, and Professor of Strategy and Entrepreneurship and Allred Distinguished Scholar Isin Guler Aran | Associate Professor of Strategy and Entrepreneurship Sreedhari Desai | Associate Professor of Organizational Behavior

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LEADING and EMBRACING ORGANIZATIONAL CHANGE

Leading and Embracing Organizational Change In order for an organization to survive and thrive, change must occur. However, change is a VERBATIM FROM PARTICIPANT

“I appreciate the translation and practice of research and academic principles. Having the opportunity to apply the learning through case study, simulation, and class discussion has helped me think differently not only about furthering my ability to adapt to situational client needs but also consider the impact of change on the teams who are tasked with implementation.”

disruptor and frequently viewed as a potential threat, creating an environment of resistance. As a leader, understanding and managing this resistance is key to successfully implementing new initiatives. Leading and Embracing Organizational Change teaches you how to replace ‘fear and opposition’ with ‘confidence and buy-in’ to avoid failure in change adoption.

FEE $1,250

OUTCOMES • Communicate the need for change and the consequences of not changing at all • Identify the connections between change, leadership, and management • Use knowledge of the roles people play in successful adoption • Employ techniques and coping mechanisms to mitigate stress reactions • Tailor implementation to be successful • Apply change process models to your own initiatives

DATES July 1, Aug 1, Sept 2, Oct 1, Nov 1, Dec 2 (Online)

FACULTY

Mabel Miguel | Professor of Organizational Behavior and Director of the Global Business Center

The University of North Carolina Kenan-Flagler Business School has partnered with Fortune to deliver interactive, online executive education.

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LEADING STRATEGIC SALES TEAMS

Leading Strategic Sales Teams Sales is a rapidly evolving field. Buyers are smarter than ever because they have access to more

VERBATIM FROM PARTICIPANTS

information, and automation is changing the way customers purchase your products. These factors are shifting what buyers want and need from you. Leading Strategic Sales Teams helps you adapt to the industry’s ongoing transformation. You will be able to organize your salesforce to effectively engage customers, reach and exceed sales goals, and return the most value to your organization.

“The faculty was excellent. Great material and good integration with ‘real-world’ application.”

“Great fit and exceptional presentations, real-world based.”

“Faculty was engaging and knowledgeable and the content was well thought out.”

FEE $4,900

OUTCOMES • Refine your role as a sales manager • Design an effective salesforce management strategy • Challenge assumptions around the development of salesforce talent • Forecast and grow your pipeline • Leverage data effectively to mobilize sales teams

DATES 2020 Dates to be Announced

FACULTY

Dave Roberts | Professor of the Practice of Marketing Brad Barnes | Professor of the Practice of Marketing Tarun Kushwaha | Associate Professor of Marketing and Sarah Graham Kenan Scholar

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The POWER of PROFESSIONAL PRESENCE

The Power of Professional Presence Professional presence is an elusive, “you’ll know it when you

VERBATIM FROM PARTICIPANTS

see it” quality and frequently cited as an opportunity for development. To be successful, it is crucial to be able to connect with others in a meaningful way, while projecting confidence and integrity. The Power of Professional Presence uncovers your authentic leadership abilities and teaches you how to use presence to communicate, influence, and inspire—ensuring others see this quality when they interact with you.

“The peer interaction and discussion were crucial in learning.”

“The faculty kept my engagement, had great command of information, was warm and friendly, respectful and thoughtful. Thank you!” “The faculty was so engaging, charismatic, and knowledgeable — the feedback was amazing. She tells you “how” to do things — it’s not at all theoretical.” “The best things about the program were the faculty and all of the real-world sce- narios — it was applicable from the first moment class started.”

DATE October 23–25, 2019

FEE $4,900

OUTCOMES • Communicate with self-assurance to engage and inspire others • Use business and personal stories to enhance your presence • Get out of your head and into the moment • Put expressiveness and behavioral awareness to work • Design compelling content that engages and inspires your various audiences

FACULTY

Heidi Schultz | Professor of Management and Corporate Communication Greg Hohn | Senior Lecturer of Management and Corporate Communication

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CUSTOMER-DRIVEN MARKETING

Customer-Driven Marketing

Under pressure to perform and achieve growth, many organizations naturally focus on the development of new products and services. While this has been a successful approach for decades, the best organizations are realizing they need to change the focus to optimizing the customer experience. This requires a new way of thinking. Customer-Driven Marketing teaches contemporary best practices in marketing strategy, equipping you to put the customer first and facilitate growth.

DATES July 1, Aug 1, Sept 2, Oct 1, Nov 1, Dec 2 (Online)

FEE $1,250

FACULTY

OUTCOMES • Understand the relationship among

Sridhar Balasubramanian | Professor of Marketing and Roy and Alice H. Richards Bicentennial Distinguished Scholar

customer satisfaction, loyalty, and profitability • Maximize lifetime value of your customers to succeed in today’s marketplaces • Apply the triad of customer behavior: attention, memory, and appreciation • Develop a firm grasp of positioning, branding, pricing, and distribution • Cultivate exceptional customer experiences The University of North Carolina Kenan-Flagler Business School has partnered with Fortune to deliver interactive, online executive education.

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LEADING with ANALYTICS

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Leading with Analytics As data transforms the business landscape, organizations now have access to a wide range of information. Understanding the power and implications this growing amount of data presents can seem overwhelming, but ignoring the opportunity could result in poor performance and the possibility of failure. To ensure your organization is not a casualty of disruption, Leading with Analytics provides you with the critical knowledge and skills to best leverage data and use it most effectively.

DATES July 1, Aug 1, Sept 2, Oct 1, Nov 1, Dec 2 (Online) September 30 – October 2, 2019 (Chapel Hill, NC) “Very knowledgeable instructors. Broader applicability of material than expected. Practical application.” “The instruction was invaluable. The instructors are able to teach to each student effectively and meet all course objectives. I did not want to take a break, instruction was so good.” “The Instructors were willing to tailor the information to meet the needs of the students. They were very informed about the subject matter, took the time to answer all the questions, and offered additional resources and references.” OUTCOMES • Ask the right questions of data to obtain meaningful answers • Develop a plan for capitalizing on the value of data to implement an effective strategy • Analyze collected data to distill themes and tell business critical stories • Use a data-oriented approach to inform practical decision-making • Identify the best data analytic tools for your organization’s unique challenges • Design visuals that tell a clear story The University of North Carolina Kenan-Flagler Business School has partnered with Fortune to deliver interactive, online executive education. FEES $1,250 (Online) $4,900 (Chapel Hill, NC)

FACULTY

ONLINE AND CHAPEL HILL: Adam Mersereau | Professor of Operations, Sarah Graham Kenan Scholar and Associate Dean of MBA Programs

Brad Staats | Professor of Operations

CHAPEL HILL: Tarun Kushwaha | Associate Professor of Marketing and Sarah Graham Kenan Scholar Heidi Schultz | Clinical Professor of Management and Corporate Communication

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LEADING with INNOVATION

Leading with Innovation

Constant disruption is threatening business longevity, and organizations must invest in future-proofing and innovating. Those who don’t prioritize and operationalize creativity will stagnate and, ultimately, risk failure. To ensure the long-term success of your organization, Leading with Innovation helps you examine how to creatively respond to the unpredictable, competitive marketplace, in order to evolve and create new and different opportunities.

DATE July 1, Aug 1, Sept 2, Oct 1, Nov 1, Dec 2 (Online)

FEE $1,250

OUTCOMES • Understand and apply innovation basics • Encourage curiosity and innovation in the workplace while communicating and staying on target • Determine which innovation risks are worth taking • Gather statistics and interpret the data to build compelling narratives supporting innovation initiatives • React effectively when things don’t go as planned with a product, process, or idea The University of North Carolina Kenan-Flagler Business School has partnered with Fortune to deliver interactive, online executive education.

FACULTY

Albert Segars | PNC Distinguished Professor of Strategy and Entrepreneurship and Faculty Director of the Center for Sustainable Enterprise

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SIMPLIFYING COMPLEXITY for GROWTH

Simplifying Complexity for Growth Complexity is a defining issue for most organizations, especially successful ones. As organizations enter new markets, add new customers, products or services, and adopt new processes, they struggle to manage complexity. Ironically, leaders often attempt to deal with complexity by adding more, thus, making it worse. Through the development and use of Simple Rules, Simplifying Complexity for Growth helps you balance the fundamental tension between efficiency and flexibility resulting in increased engagement, alignment, and agility for your organization.

DATES July 1, Aug 1, Sept 2, Oct 1, Nov 1, Dec 2 (Online)

FEE $1,250

OUTCOMES • Recognize and implement Simple Rules, including boundary, how-to, priority, timing, and stopping types • Manage weak ties in your networks • Identify and address critical bottlenecks in your organization • Understand effective experimentation • Apply Simple Rules to your professional and personal life The University of North Carolina Kenan-Flagler Business School has partnered with Fortune to deliver interactive, online executive education.

FACULTY

Christopher Bingham | Professor of Strategy and Entrepreneurship, Phillip Hettleman Distinguished Scholar and Area Chair of Strategy and Entrepreneurship

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