3 CLINICAL STUDIES TO SHARE WITH PHYSICIANS To Generate More Referrals
1. For a detailed study that found delayed physical therapy consultation is associated with increased costs and health care utilization for many patients, read “Timing of Physical Therapy Consultation on 1-year Healthcare Utilization and Costs in Patients Seeking Care for Neck Pain: A Retrospective Cohort” at L.PTClinic.com/36lHrNn. 2. For a conclusion that for those with acute low back pain, immediate referral to a physical therapist may lead to decreased health care utilization and costs, recommend “Immediate Physical Therapy Initiation in Patients With Acute Low Back Pain Is Associated With a Reduction in Downstream Health Care Utilization and Costs” at L.PTClinic.com/354hPV6. 3. For a compelling proposition that current literature indicates moderate support of using exercise therapy in the treatment of full- thickness rotator cuff tears, try “Exercise Therapy in the Non-Operative Treatment of Full-Thickness Rotator Cuff Tears: A Systematic Review” at L.PTClinic.com/358BQJV. These articles, as well as hundreds more available online, are great resources for selling your services. Whether you’re communicating via the internet or in person, don’t start the conversation empty-handed. Print the articles in full and deliver them. Have a conversation about your services, and let them know the proven value you can bring to their patients.
Physicians often overlook the value of physical therapy. But if you bring them clinical proof of the value it can provide to their patients, they’re more likely to refer to you than if you were to just ask them for a referral point-blank. Here are three great clinical research articles you can download and drop off with your referring physicians next time you stop by their offices.
FEBRUARY MARKETING MARATHON We’re offering five days of intensive training to help you generate more business in 2020! Each day, we will spend 60–90 minutes going through a strategy you will implement before the day’s end. Then, you’ll do it again the next day. This is all about taking massive action to generate more business. HERE’S THE SCHEDULE: Monday, Feb. 17: More Referrals Now From Physicians: By the end of this training, you will have a list of doctors and print materials and know exactly what to say to get in and see the doctors. Tuesday, Feb. 18: Direct Access, Blogging, and SEO: By the end of this training, you’ll be well on the way to ranking for “sciatica treatment in your city,” “shoulder pain expert in your city,” and “plantar fasciitis treatment in your city.” Most do this completely wrong … you’ll do it right! Wednesday, Feb. 19: A Brand Makeover: By the end of this training, you will have a new practice brochure, up to eight condition-specific brochures, and a new referral pad, as well as the resources to get them customized and printed by the end of the training. Thursday, Feb. 20: How to Make Money Using Telehealth: By the end of this webinar, you will have the resources to start charging patients for telehealth services through your own app. Friday, Feb. 21: Secret Social Media Opportunities Few Know About: By the end of this training, you will be using five popular social media platforms to affordably reach your community and let them know about your natural treatment solutions for their pain and problems.
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