HOUSINGNEWS REPORT
LEAD ARTICLE
The Rising ‘Big Middle’ of Single Family Rentals
BY DAREN BLOMQUIST, EXECUTIVE EDITOR
The rapidly maturing single family rental market is moving toward the middle – in myriad ways. “We finally landed on the experienced private investor as the way to refer to people who are serious, not rookies, and they are active as hell right now,” said Greg Rand, CEO of OwnAmerica, an exchange for occupied rental properties
that is targeting investors who own anywhere from five to 1,000 properties in an effort to get those investors to register their property portfolios with the service for a free “strategy profile”. Rand said 2,500 of these investors, whom he refers to as “the big middle,” have already signed up for a strategy profile after just a few months of marketing.
“They are a force that is much bigger than the institutional,” he said. “More than 200,000 investors that own about half a trillion dollars of real estate 15 properties at a time.” An analysis of non-owner occupied (rental) single family homes nationwide confirms Rand’s hypothesis that the middle tiers of single family rental
1
NOVEMBER 2017 | ATTOM DATA SOLUTIONS
Made with FlippingBook Online newsletter