THE PAST YEAR HAS BROUGHT MANY CHANGES TO THE EMAIL WORLD. Email marketing is more powerful than ever. With a return on investment (ROI) of 38-to-1 on every dollar invested, it has the highest ROI among digital marketing channels. And people actually want to receive email. 72% say they prefer companies to communicate with them via email over any other channel.
So not only does email have the highest ROI, but it’s people’s preferred method of communication, too. Are you maximizing your investment in this highly valuable channel?
To succeed in email, you must send relevant messages and provide your subscribers with a functional email experience . This means eliminating friction that can degrade the effectiveness of your messaging, erode the subscriber experience, and ultimately damage your brand image.
Achieving this goal is complicated by the fact that email is constantly evolving. In 2015 alone, the email industry saw:
The addition of numerous new email apps, including the Outlook app for iOS and Android, Apple Watch, and Outlook 2016
Several email client updates, such as Gmail’s new “block” option and Yahoo! Mail adding support for media queries
Deliverability news, like Google launching Gmail Postmaster Tools
In the 2016 State of Email Report, we dive into major innovations from the past year, providing insights and action items for email marketing professionals. Plus, we take a look at market share stats across desktop, mobile, and webmail inboxes.
By the end, you’ll be positioned for email success throughout 2016. Happy emailing!
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