NFL Partnership
MADD and the National Football League joined forces in 2010 and continue to collaborate on player and employee programs, game day initiatives, community relations andawareness programs topromote MADD’s efforts to prevent drunk driving. MADD and the NFL remind fans to “play the Most Valuable Position in the NFL: the designated driver.” MADD volunteers attend select NFL football games and encourage fans to plan ahead and designate a non- drinking driver. Over the past nine years, this partnership has led to over 2.2 million fans signing up to be a designated driver.
Mercedes-Benz Stadium in Atlanta, Georgia for the 2019 Super Bowl.
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Nationwide ®
MADD is grateful to Nationwide, Presenting Sponsor of the Power of Parents ® program for their longstanding commitment of MADD’s lifesaving mission.
“At Nationwide ® , we exist to protect people, businesses and futures with extraordinary care,” says Martha Frye, Senior Regional Vice President at Nationwide ® . “Part of being a trusted, caring and customer-focused protection company is educating young people on the dangers of underage drinking and drug use. We’re proud to continue to partner with MADD to equip parents and teenagerswith the resources theyneed tohave thesecritical conversations and to ultimately prevent senseless tragedies fromoccurring on our roadways.”
Mothers Against Drunk Driving ® 31
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