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June 2024
CELEBRATING LESSONS FROM DAD Happy Father’s Day to All the Great Role Models Out There!
I get it from my dad.
customers and employees happy. This often meant putting other’s needs ahead of his own, but that’s just the type of guy he was. As all of you know, day in and day out, year after year, it’s tough! It truly takes a special person to stay dedicated and pour their heart into their business as my dad did. Watching my dad work his butt off to get the job done the right way instilled a work ethic in me, my brother, and the rest of our family. We all share the same dedication to our businesses and careers. We go to work every day, and just like my dad, we don’t make excuses — even if it’s Christmas or New Year’s Day. As a parent, just like my dad, I strive to set an excellent example for my kids. I try to instill the same morals and ethics into my son and daughter, just like my dad did for me. Beyond making sure they have everything they need to be set up for success, I work to ensure they are good people and get things done the
My dad passed away about three years ago, and it was one of the greatest losses I’ve ever endured. He was a great role model, as he taught me many things. From riding a bike to respecting others, he was always there to guide me through life. He was my inspiration. One of his best qualities was his work ethic. He ran his own business for over 30 years, so I got a front-row seat to the hard work, grit, and determination it truly takes to be successful. I watched him leave for work and return home on difficult days, holidays, rainy days, and even those sunny weekends where it feels like everyone else around you has the day off and you’re the only one stuck heading into the office. He always did whatever it took to get the job done, and he did it with grace. He didn’t make excuses — instead, he did everything he could to keep his
right way, even if it isn’t necessarily the easy way. Sometimes, those are the most difficult lessons involving discipline, but it’s all with pure intentions. Fathers and father figures, whether they’re uncles, neighbors, coaches, or even older brothers, are instrumental in all our lives. This Father’s Day, let’s take the time to give them an extra special day doing something they genuinely enjoy, even if that’s plopped in front of the TV watching endless hours of golf or reruns of their favorite movies! To all the great dads out there, Happy Father’s Day!
Did you know that June 20 is the first official day of summer? This time of year, my family and I do it all! We love hiking, soaking up the sunshine, and embracing the amazing weather. Last summer, I bought a bike from REI, and let me tell you — it was one of the best purchases I’ve ever made! I love heading out to the Alpharetta Greenway and biking on those trails! This month, I’ll be keeping busy, with my birthday falling in June and my brother’s wedding to attend! How will you be kicking off your summer?
–Wesley Smith
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THE POWER OF PERSUASION Masterful Tactics and Costly Mistakes for Deal Closers
Mistakes Avoid cliches and problematic phrases. Salespeople toss around common phrases and
As a sales associate or sales manager, it is a great feeling when a client agrees to a face-to-face meeting to discuss your product or service. While this initial success is exciting, it is not the end of the road. Don’t celebrate prematurely — your real challenge has just begun. Familiarize yourself with these tactics and common mistakes to ensure your meeting goes smoothly and concludes with a positive outcome.
pitches all the time, both in the office and in movies, commercials, and TV shows. Despite their prevalence, many are counterproductive when used in meetings and can actually undermine trust between a salesperson and their client. One example is introducing a new topic by saying “to be honest” or “to be frank”; these phrases may unintentionally signal that your preceding information was less than genuine. Likewise, saying “trust me” will only make them do the opposite. Speak clearly, and avoid overplayed phrases and cliches to improve your odds of success. No one likes homework. While giving your client a meeting agenda can be a kind and professional gesture, handing them documents equivalent in length and
Tactics Establish the client’s goals and priorities.
Your client is meeting with you for a reason: They are interested in your services. Rather than diving right into your pitch, try to understand your client’s point of view and desired outcome. Developing a rapport and speaking to them as equals can win their respect and improve your chances of closing. Respect their time and prepare accordingly. Start and end your meeting on time. Your client will have planned their time around the meeting, and
complexity to a college dissertation will only confuse and bore them. If they are interested in additional information,
you should do the same. If you notice you are over your scheduled time, consider cutting your pitch short and ending the meeting on a respectful note. Additionally, start your meeting with strategic engagement and introduce your most important and persuasive points first. Soften contract language. Reviewing a contract, and especially signing one, can be intimidating. Instead of introducing the paperwork as a “contract,” pose it as an “agreement” or simply as “paperwork.” It is less intimidating for a client to sign “paperwork” rather than a “contract,” although they are effectively the same thing.
they will ask, or you can steer the conversation in a way that introduces it organically.
Closing a deal is more of an art form than a science, but that does not mean we cannot prepare ourselves and act appropriately to maximize our chances of success. We can increase our profits and convert more leads into sales by employing the appropriate methods.
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term by looking at where you want your brand to be in the next few months, a year, and beyond. Keep those goals in mind. When trying to appeal to global buyers, tailor the campaign to that demographic. What worked in one country might not work in another. Consistency Social media is a transformative and necessary tool in your marketing plan, but you will only see results if your online presence is consistent. Jordan said it took 90 days straight of posting on TikTok before she saw any momentum. You also need a consistent voice in your social media based on a deep understanding of your audience. If your primary audience is millennials, you
create a strong visual appeal. The number of posts you produce also needs to be consistent. Post on social media daily to grow your organic reach or audience views outside advertisements. Posting the right content is the only way to expand your organic reach. Production The actual production of marketing content can be the most challenging for busy company leaders. Find ways to streamline your process without sacrificing quality. Create a library of templates that fit your brand aesthetic and make it simple to create new content. Posting in real-time is challenging for hardworking teams, so batch-create and schedule posts. By scheduling content, you significantly reduce your daily time spent on social media. The greatest globally recognized brands pay attention to their analytics and constantly adjust their strategies. By creating more social media content, you can test out what works and what the market is after. Growing your brand and business beyond borders is attainable in this digitally-driven world; it’s just a matter of staying at it and keeping the goal focused on your brand awareness. If your marketing is strong enough, sales will follow.
want the language and tone to reflect theirs. The same is true for aesthetics. Posts with a cohesive feel and look will
Fun Facts About America’s Treasure Trove
Have a LAUGH!
Have you ever wondered how much money is housed at Fort Knox or who can access it? A treasure trove of interesting facts lies hidden in the billions bunker of Kentucky, but here are a few tidbits. Gold The first gold arrived via a top-secret caravan in 1937. Every bar weighs 27.5 pounds, and the fort currently holds about 147.3 million ounces of gold. By today’s standards, that’s almost $300 billion. Security Fort Knox is one of the most secure places in the country; no one person knows the whole combination number to access the gold vault. The information is split up among several different people. Franklin Roosevelt was the only U.S. president in history to inspect the vault. Other Valuables The fort has also kept other valuable, historic items safe. During WWII, the government kept the Constitution, Bill of Rights, and Declaration of Independence within its walls. The military stored morphine sulfate during the Cold War for fear they might run out of painkillers if foreign sources of opium dissipated.
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Inside This Edition
1. Lessons From Dad 2. Strategies for Finalizing Sales With Finesse 3. How Much Gold Is in Fort Knox? 4. Keys to Global Marketing Success Revealed
When you’re a busy CEO trying to reach that seven-figure milestone, nothing is more crucial to globalizing your brand than envisioning your business as a marketing and sales machine. Thanks to the power of the internet, businesses can expand and reach customers worldwide. So, by intentionally crafting a global marketing strategy, you can expand your reach and achieve the sales success of your dreams. Marketing, sales, and launch management expert Savannah Jordan said she utilized four significant ideas to go from barely making rent to being CEO of her own marketing agency, WLK Marketing. These four ideas — strategy, energy, consistency, and production — can take your brand to the next level. Strategy One of the main things to remember while strategizing your marketing plan for expansion is that how many eyes you have on your brand or business is more important than how you create sales. Strive for brand awareness, where customers know your name and understand the message, products, and feelings your brand evokes. The sooner you can establish trust and a connection with your customers, the quicker they will buy from you and return. Energy Jordan says, “Show up as if you have already gone global.” Keeping an energetic momentum going is vital to effective marketing. Plan for your business’s long Transform Your Brand Into a Global Phenomenon
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Creator: Emma Mullen • Credit: Emma Mullen Copyright: © 2023 Emma Mullen, all rights reserved.
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