Check out our June newsletter!
June 2024
HANSON HEADLINES
CraigHansonCPA.com • (701) 252-6190
SAVOR THE SEASON Make This Summer One to Remember
This time of year, nature bursts into full bloom, inviting us to embrace the many joys of the upcoming months. Signifying a time of liberation from the confines of indoor spaces, we revel in the great outdoors, reconnect with loved ones, and indulge in activities hidden behind the doors of winter months. For me, summer symbolizes all things outdoors. I enjoy fishing excursions, camping adventures, and cherished moments with my family and friends during this beautiful season. June officially starts summer, which means longer days, warmer weather, and endless outdoor activities. One of my favorite summer pastimes is going fishing and camping. With a yearly pass granting access to all the state parks in North Dakota, my family and I have the freedom to explore a variety of natural landscapes. The state parks in North Dakota are breathtaking, whether hiking along scenic trails or marveling at majestic waterfalls; every park offers its unique charm. In Jamestown, we take full advantage of
the recreational amenities, enjoying refreshing swims in lakes and pools. While some adventurous people dare to swim in rivers, the dangers of currents warrant caution. However, I sometimes wish to be like them and jump in because the water always looks refreshing. As summer unfolds, the aroma of sizzling barbecue wafts through the air: burgers, steaks, pork chops — the classics never fail. With a passion for cooking, I eagerly take on the role of grill master, allowing me to prepare these delicious meals for our family and friends. Whether I’m cooking lakeside, in a backyard, or at the campsite, these shared meals bring us closer together. While camping typically entails quality time with my immediate family, this year promises to be slightly different — but in a good way. Some of our friends join us as we gather around the campfire, exchanging stories and laughing under the stars. Friends enhance every part of our lives, and there is no better time to spend with them than during my favorite season. Summer is when we create many memories, each moment reminding us of the beauty of life. Every day, from favorite vacation destinations to spontaneous outings, brings new opportunities for exploration and discovery. As I reflect on summers past and eagerly anticipate those to come, I am reminded of the joy only the beginning of summer can bring. Every moment we spend outdoors becomes an opportunity to enjoy all of the beautiful gifts nature offers.
The warmth and sunshine of this season are calling my name!
–Craig Hanson
Have tax problems? Unsure what to do? Our Free video reveals what you should and should NOT do when you receive the dreaded letter from the IRS. CraigHansonCPATaxResolution.com
1 CraigHansonCPA.com
Published by Newsletter Pro | www.NewsletterPro.com
THE POWER OF PERSUASION Masterful Tactics and Costly Mistakes for Deal Closers
Mistakes Avoid cliches and problematic phrases. Salespeople toss around common phrases and
As a sales associate or sales manager, it is a great feeling when a client agrees to a face-to-face meeting to discuss your product or service. While this initial success is exciting, it is not the end of the road. Don’t celebrate prematurely — your real challenge has just begun. Familiarize yourself with these tactics and common mistakes to ensure your meeting goes smoothly and concludes with a positive outcome.
pitches all the time, both in the office and in movies, commercials, and TV shows. Despite their prevalence, many are counterproductive when used in meetings and can actually undermine trust between a salesperson and their client. One example is introducing a new topic by saying “to be honest” or “to be frank”; these phrases may unintentionally signal that your preceding information was less than genuine. Likewise, saying “trust me” will only make them do the opposite. Speak clearly, and avoid overplayed phrases and cliches to improve your odds of success. No one likes homework. While giving your client a meeting agenda can be a kind and professional gesture, handing them documents equivalent in length and
Tactics Establish the client’s goals and priorities.
Your client is meeting with you for a reason: They are interested in your services. Rather than diving right into your pitch, try to understand your client’s point of view and desired outcome. Developing a rapport and speaking to them as equals can win their respect and improve your chances of closing. Respect their time and prepare accordingly. Start and end your meeting on time. Your client will have planned their time around the meeting, and
complexity to a college dissertation will only confuse and bore them. If they are interested in additional information,
you should do the same. If you notice you are over your scheduled time, consider cutting your pitch short and ending the meeting on a respectful note. Additionally, start your meeting with strategic engagement and introduce your most important and persuasive points first. Soften contract language. Reviewing a contract, and especially signing one, can be intimidating. Instead of introducing the paperwork as a “contract,” pose it as an “agreement” or simply as “paperwork.” It is less intimidating for a client to sign “paperwork” rather than a “contract,” although they are effectively the same thing.
they will ask, or you can steer the conversation in a way that introduces it organically.
Closing a deal is more of an art form than a science, but that does not mean we cannot prepare ourselves and act appropriately to maximize our chances of success. We can increase our profits and convert more leads into sales by employing the appropriate methods.
2 CraigHansonCPA.com
Published by Newsletter Pro | www.NewsletterPro.com
... continued from Page 4
term by looking at where you want your brand to be in the next few months, a year, and beyond. Keep those goals in mind. When trying to appeal to global buyers, tailor the campaign to that demographic. What worked in one country might not work in another. Consistency Social media is a transformative and necessary tool in your marketing plan, but you will only see results if your online presence is consistent. Jordan said it took 90 days straight of posting on TikTok before she saw any momentum. You also need a consistent voice in your social media based on a deep understanding of your audience. If your primary audience is millennials, you
create a strong visual appeal. The number of posts you produce also needs to be consistent. Post on social media daily to grow your organic reach or audience views outside advertisements. Posting the right content is the only way to expand your organic reach. Production The actual production of marketing content can be the most challenging for busy company leaders. Find ways to streamline your process without sacrificing quality. Create a library of templates that fit your brand aesthetic and make it simple to create new content. Posting in real-time is challenging for hardworking teams, so batch-create and schedule posts. By scheduling content, you significantly reduce your daily time spent on social media. The greatest globally recognized brands pay attention to their analytics and constantly adjust their strategies. By creating more social media content, you can test out what works and what the market is after. Growing your brand and business beyond borders is attainable in this digitally-driven world; it’s just a matter of staying at it and keeping the goal focused on your brand awareness. If your marketing is strong enough, sales will follow.
want the language and tone to reflect theirs. The same is true for aesthetics. Posts with a cohesive feel and look will
HAVE A Laugh
Fun Facts About America’s Treasure Trove
Have you ever wondered how much money is housed at Fort Knox or who can access it? A treasure trove of interesting facts lies hidden in the billions bunker of Kentucky, but here are a few tidbits. Gold The first gold arrived via a top-secret caravan in 1937. Every bar weighs 27.5 pounds, and the fort currently holds about 147.3 million ounces of gold. By today’s standards, that’s almost $300 billion. Security Fort Knox is one of the most secure places in the country; no one person knows the whole combination number to access the gold vault. The information is split up among several different people. Franklin Roosevelt was the only U.S. president in history to inspect the vault. Other Valuables The fort has also kept other valuable, historic items safe. During WWII, the government kept the Constitution, Bill of Rights, and Declaration of Independence within its walls. The military stored morphine sulfate during the Cold War for fear they might run out of painkillers if foreign sources of opium dissipated.
3 CraigHansonCPA.com
Published by Newsletter Pro | www.NewsletterPro.com
PRST STD US POSTAGE PAID BOISE, ID PERMIT 411
905 James Ave. NE • Jamestown, ND 58401 (701) 252-6190 • CraigHansonCPA.com Inside This Edition 1. The Month of June Rings in Summer 2. Strategies for Finalizing Sales With Finesse 3. How Much Gold Is in Fort Knox? 4. Keys to Global Marketing Success Revealed
Have tax problems? Unsure what to do? Our Free video reveals what you should and should NOT do when you receive the dreaded letter from the IRS. CraigHansonCPATaxResolution.com
When you’re a busy CEO trying to reach that seven-figure milestone, nothing is more crucial to globalizing your brand than envisioning your business as a marketing and sales machine. Thanks to the power of the internet, businesses can expand and reach customers worldwide. So, by intentionally crafting a global marketing strategy, you can expand your reach and achieve the sales success of your dreams. Marketing, sales, and launch management expert Savannah Jordan said she utilized four significant ideas to go from barely making rent to being CEO of her own marketing agency, WLK Marketing. These four ideas — strategy, energy, consistency, and production — can take your brand to the next level. Strategy One of the main things to remember while strategizing your marketing plan for expansion is that how many eyes you have on your brand or business is more important than how you create sales. Strive for brand awareness, where customers know your name and understand the message, products, and feelings your brand evokes. The sooner you can establish trust and a connection with your customers, the quicker they will buy from you and return. Energy Jordan says, “Show up as if you have already gone global.” Keeping an energetic momentum going is vital to effective marketing. Plan for your business’s long Transform Your Brand Into a Global Phenomenon
Creator: Emma Mullen • Credit: Emma Mullen Copyright: © 2023 Emma Mullen, all rights reserved.
Continued on Page 3 ...
4 CraigHansonCPA.com
Published by Newsletter Pro | www.NewsletterPro.com
Page 1 Page 2 Page 3 Page 4Made with FlippingBook Ebook Creator