OUR GOALS: DEVELOPMENT We will be as quality provider of services and a valued collaborative partner that enriches the communities we serve. How will we do it? Strategy 1: Assess the impact of our branding, marketing and development efforts to ensure a clear understanding of our scope of services. Strategy 2: Develop and implement a marketing plan that includes advertising, media relations, social media and community engagement activities. Strategy 3: Create and launch a comprehensive fund development strategy that encompasses a variety of approaches, including donations, grants, events, annual giving, and legacy gifts. Strategy 4: Determine the feasibility of a capital campaign to ensure continued investment in infrastructure, facility, and operating needs. Strategy 5: Continue to serve as an advocate for our clients and their needs by establishing and leveraging relationships with elected officials and community leaders. 11
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