1982: Black Barbie’s First Friend - In 1982, Mattel introduced the first Black Barbie friend doll, named “Cara,” who was featured alongside the White friend doll “Miko.” 2009: So In Style (S.I.S.) - In 2009, Mattel introduced the “So In Style” (S.I.S.) line of Black Barbie dolls, which focused on more authentic representations of African American culture, with dolls that had various skin tones, hairstyles, and fashion styles. These dolls aimed to celebrate and empower young Black girls. 2019: Barbie Fashionistas - Mattel’s “Barbie Fashionistas” line, launched in 2009 and still ongoing, further diversified the Barbie doll collection. These dolls come in various body types, skin tones, and hair textures, reflecting a broader spectrum of beauty standards. The history of Black Barbie dolls reflects the evolving efforts by Mattel to promote diversity and inclusivity in their doll line, reflecting a more accurate representation of the diverse world in which children grow up. Black Barbie dolls have played a significant role in offering young Black girls dolls that look more like them and providing a platform for conversations about diversity and representation in the toy industry.
Collectors of Black Barbies are, in many ways, a niche within a niche. Composed of spirited individuals across the globe who often connect online and at in-person doll conventions, these collectors focus specifically on the more melanated versions of Barbie, which collectors call AA Barbies (shorthand for African American). To them, the hunt is about more than having and displaying dolls. It’s also about celebrating Black identities.
MATTEL SPOTLIGHTING BLACK ROLE MODELS
Through our global platform, Mattel remains dedicated to honoring real-life female role models and amplifying their stories to inspire girls. We’re proud to celebrate the many Black trailblazers as Barbie Role Models. Women previously honored include Ibtihaj Muhammad, Rosa Parks, Ella Fitzgerald, Gabby Douglas, Katherine Johnson, and Ida B. Wells. Our newest honoree is Bessie Coleman. Going forward, we pledge that more than 50% of our future Role Models honored will be Black, indigenous, or women of color.
2009 “So In Style” (S.I.S.)Barbie
2019 Barbie Fashionistas Doll No.198
2023 Barbie No.14
13
Made with FlippingBook - Share PDF online