The State of Content Marketing Report 2019 by SEMrush

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The Usage of Links and Visual Content in #ContentMarketing Tweets

THE USAGE OF VISUAL CONTENT IN THE ANALYZED TWEETS

THE USAGE OF LINKS IN THE ANALYZED TWEETS

What we did: We checked the most popular tweets (20+ retweets) that were published between January and September 2019 and contained the #ContentMarketing hashtag for the presence of visual content and links.

50% 14% 3% 1% 32%

Image Infographic Video GIFs No visuals

VISUAL CONTENT

Tweets with links Tweets without links

72% 28%

LINKS

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