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Key Takeaways
Growth hackers, startups, and e-commerce leverage the power of content
Social media is a preferred content distribution channel
Content tools and services are in demand
#SocialMedia, #SMM, and #SocialMediaMarketing hashtags were used along with #ContentMarketing in 35%, 27%, and 22% of the most popular tweets, respectively. Social media also turned out to be the second most discussed topic in these tweets.
Tools were discussed in just 4% of our tweets, but given the size of the data selection, it’s still very popular. “Content marketing agency” scores around 3600 searches a month, and is followed by “content marketing services”, which scores 1600.
The #GrowthHacking hashtag was found in 16% of the tweets we analyzed. This is closely followed by #Startup, which scored 12% and is also seen in 2% of tweets’ topics. E-commerce, with a 9% score, became the most discussed industry in the analyzed tweets paired with #ContentMarketing, followed by beauty and travel.
You can’t do without a strategy
Content strategy was touched upon in 29% of the analyzed tweets; “content marketing strategy” is the second most popular keyword related to Content Marketing on Google (average monthly search volume of 6600).
Advanced technology comes to the content marketing world
Visuals draw engagement
Content marketing is an integral part of digital marketing
Visual content is the ninth most discussed topic in the tweets we looked at. Besides, 68% of content marketing related tweets contained visuals. The keyword “video content marketing” appears in the top 20 of the most popular search queries related to content marketing. “What is visual content marketing?” is also one of the most popular questions asked on Google.
AI was featured in 10% of analyzed tweets as a hashtag and #machinelearning appeared in 7% of these, which demonstrates the interest in these spheres.
#DigitalMarketing turned out to be the most frequent hashtag found in content marketing related tweets; it was used in 71% of them, while #Marketing came up in just 52%.
SEO and content go together
Statistics speak volumes
#SEO and #ContentMarketing hashtags were paired in 36% of the examined tweets. Besides that, SEO took third place among the topics mentioned by those who tweeted about content marketing. “What is content marketing in SEO?” and “How to do keyword research for content marketing?” are among the top 10 most asked questions on Google.
#BigData (10%) and #Analytics (7%) are becoming an integral part of content marketing. “Statistics” is also one of the most popular topics, discussed in 5% of analyzed tweets.
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