The State of Content Marketing Report 2019 by SEMrush

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Key Takeaways AK AW There’s a defined interest in content marketing management tools ($35.79) and software ($34.09), which seem to be the most competitive areas of the industry. Another expensive keyword is “email marketing content writing” ($37.4), which lets us suppose that the service is in high demand. Then go b2b related keywords, indicating another highly competitive area in content marketing.

As you can see, content marketing doesn’t look like a very cheap area to advertise in - the highest cost per click is almost $37, which means people are ready to pay a lot to obtain a lead. Most of the words from our top-priced keywords list correlate with the Twitter and Google search trends described above:

CPCs for “content marketing automation” ($26.26), “content marketing online course” ($23.91), and “content marketing calendar” ($22.9) are also relatively high as advertisers expect content professionals to seek to enhance their skills and simplify their routine. The high cost of the “legal content marketing” keyword ($27.26), as well as the CPC of ecommerce related keywords, may show that content marketing services for law firms and online retailers are in demand.

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