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Content Length Impact on Performance
CONTENT LENGTH IMPACT ON PERFORMANCE Avg. Monthly Unique Pageviews
CONTENT LENGTH IMPACT ON PERFORMANCE Social Shares
13 12 15 19 28 31 58
300-600 601-900 901-1200 1201-1500 1501-2000 2001-3000 3001+
57 70
300-600 601-900 901-1200 1201-1500 1501-2000 2001-3000 3001+
110 103 179 215 362
What we did: We looked at the length of each article in words and compared it against the average number of unique pageviews, shares and backlinks on Twitter and Facebook.
0
100
200
300
400
0
15
30
45
60
CONTENT LENGTH IMPACT ON PERFORMANCE Backlinks
5 6 7 9
300-600 601-900 901-1200 1201-1500 1501-2000 2001-3000 3001+
12 27 25
0
10
20
30
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