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Headline Type Impact on Performance
HEADLINE TYPE IMPACT ON PERFORMANCE Avg. Monthly Unique Pageviews
HEADLINE TYPE IMPACT ON PERFORMANCE Social Shares
Questions Guides Lists
22 21 37 28 18
Questions Guides Lists
110 191 203 182 88
How-to Others
How-to Others
30 HEA 0 40 10 20
0
60
120
180
240
What we did: We compared headings with different wording (the ones that offered a question and an answer, guides, top-N lists, How-tos, and more) against the average monthly number of unique pageviews, shares on Twitter and Facebook and backlinks the article had.
HEADLINE TYPE IMPACT ON PERFORMANCE Backlinks
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