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Content Marketing Tactics and Metrics
WHAT ARE THE MOST EFFICIENT CONTENT MARKETINGTACTICS IMPLEMENTED BY YOUR TEAM IN 2019?
67% 51% 37% 36% 35% 32% 26% 23% 21% 14% 11% 5%
Search engine optimization Updating and repurposing existing content Creating more video / Visual content Publishing more “How to” guides / Educational content Optimizing the customer journey Analyzing competitors content Optimizing content for mobile Diversification / Using new content types Collaborating with other teams (Sales, CS, etc.)
Testing new distribution channels Using UGC (User Generated Content) Other
0
20%
40%
60%
80%
THE MOST COMMON “OTHER” RESPONSES INCLUDE: Creating pillar content; Publishing editorial articles; Guest posting; Audience research; Co-marketing with other brands.
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