The State of Content Marketing Report 2019 by SEMrush

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Goals and Budget

Generate more quality leads Attract more traffic to our website Improve brand reputation Improve customer engagement and loyalty WHAT ARE THE PRIORITY GOALS YOU PLAN TO ACHIEVE THROUGH CONTENT MARKETING BY 2020? GOALS Empower new products positioning Increase the number of payments Other 40% 20% 0 60%

75% 71% 56% 45% 19% 17% 2%

80%

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