The State of Content Marketing Report 2019 by SEMrush

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Technologies and Challenges

WHAT ARE YOUR TEAM’S TOP CONTENT MARKETING CHALLENGES?

Creating content that generates quality leads

54%

52%

Creating content that attracts more traffic

Developing content that resonates with our target audience

45%

Improving the SEO performance of our content

44%

Finding ideas for creating new content

34%

Proving the ROI of our content

30%

Proving the effectiveness of our content marketing strategy

26%

Identifying the most efficient channels for content distribution

25%

Managing the editorial calendar

21%

Coordinating on the workflow

21%

Organizing and managing content marketing campaigns

18%

Hiring highly qualified specialists

16%

Maintaining a consistent tone of voice through all content marketing channels Finding the right content marketing technologies

14%

13%

Other

4%

0

25

50

75

100

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