The State of Content Marketing Report 2019 by SEMrush

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Data Collection Tools and Toolkits

SEMrush offers a wide variety of solutions for keyword research, content marketing, social media automation, market research, competitor analysis, and more. The data for this report was leveraged from the following tools:

Content Marketing Platform — a unique set of tools covering the whole content marketing workflow, from content ideation and management to measurement of its performance.

Traffic Analytics — a quick way to get information about any website’s traffic channels, geographic distribution, visitor behavior, etc.

CPC Map — a tool that lets you identify the most promising regions and keywords for digital advertising based on the analysis of 2 million search queries in 17 verticals.

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Keyword Magic Tool — an easy-to-use keyword research tool that provides all the data you need to start an effective SEO or PPC campaign.

Social Media Tracker — an advanced solution for social media analytics and competitive research.

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