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Winning the Bluetooth Wars
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Winning the Bluetooth Wars
Bluetooth audio tech was designed to wirelessly connect your phone with an in-ear speaker and tiny headset. But spoken- word audio isn’t the same thing as a vibrant musical experience with a range of high and low sounds, depth, and bass. You wouldn’t want to listen to a concert through your cellphone; in the same way, Bluetooth isn’t set up to transmit music to a speaker, headphone, or earbud. Manufacturers have developed workarounds, and the quality of their work determines how good (or bad) the end result sounds. Bluetooth is obviously capable of a lot more than it was designed for, and its near universality makes it an attractive choice.
When Apple introduced their AirPod Bluetooth earbuds a few years ago, a major player emerged onto the burgeoning Bluetooth audio scene. But that scene wasn’t new: Earbuds, headphones, and speakers can all utilize Bluetooth tech, with every manufacturer jumping into the pool. But as anyone over 30 can tell you, Bluetooth was originally a wireless headset product, not a type of connectivity. And that’s raising questions about the viability of the Bluetooth market as well as the future of the current war for customer dollars in the market.
But it still wasn’t designed for music.
What does that mean for most listeners? Likely not very much — if a good manufacturer made your headphones or speakers, their clever workarounds to the “Bluetooth problem” will likely mean little decrease in quality compared to “wired” options. Most of us can’t tell the difference. But for true audio fidelity, we still have to hook up with a cable. And as manufacturers vie for market share, a smart company that designs a brand-new wireless tech based around music instead of talk could gain much — and leave Bluetooth behind in the process. And whoever does that will be the real winner of the Bluetooth wars.
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