The feedback mechanism selected will vary based on the desired level of public input for the message being communicated and the type of audience. Public participation can range from inform to empower as shown on the spectrum below:
Inform Consult
Involve Collaborate Empower
Brand Consistency All Village communications should be consistent with the Village’s brand. Any use of the Village logo in external communications should conform to the Village’s Logo Usage Guidelines . These guidelines indicate the appropriate use of the Village logo, the Village’s color palette that should be utilized when possible, and recommended fonts that are consistent with the brand. To ensure the Village presents a consistent image to the public, departments and committees should strive to reinforce its brand in all external communications when possible. In addition, the Village’s tagline, “History, Charm, and Southern Hospitality” should be used in Village communications when appropriate. Any departmental slogans, taglines, etc. that are developed should also be consistent with the Village brand. Departments and committees are encouraged to use standardized communication templates provided by Administration and located on the Village’s Intranet. However, if departments and committees prefer not to use the standardized templates, they are required to obtain approval from the Assistant Village Manager of Administration or the Communications Specialist for any written communications that include the Village’s logo. This is to ensure the logo usage guidelines are consistently followed throughout the organization, thereby ensuring the Village presents a consistent image of its brand. Social Media This policy is not meant to address one particular form of social media, rather, social media in general as advances in technology will occur and new tools will emerge. The goal of the Village’s social media use is to: • Create a two-way dialogue with the community. • Provide the Village with the ability to communicate easily and effectively with the public.
• Engage residents at their convenience. • Make it easy for residents to participate.
All Village social media sites or pages shall be approved by the Village Manager, the Assistant Village Manager of Administration, and the Communications Specialist. The Communications Specialist is responsible for the management of the Village’s social
Village of Pinehurst – External Communications Policy
Page 5
Made with FlippingBook - Online catalogs