HOOKED ON SUN SAFETY Cast off into sun-safe fishing and boating with our intelligently designed assortment, created with the serious angler in mind. Our assortment of technically innovative pieces is crafted to provide varying levels of sun protection for fishing enthusiasts and boaters alike. From moisture- wicking functionality and built-in masking, to neck protection, thumb/hand coverage, and even ponytail holes, our highly technical and performance-driven clothing ensures that you stay comfortable and UPF 50+ protected wherever your adventures take you! We’re excited to present our 2024 Fishing & Boating drop models, South Florida natives, Captain Dennis Renuart and Victoria Watts . We had a great time hitting the water with these skilled anglers during the shoot, and even managed to reel in a couple of Spanish Mackerel in the process!
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To view the new Fishing drop!
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