BUSINESS EDU
January DEMA Do-Over Schedule and More Books by Cathryn Castle Garcia ,Owner, ClearStoryCoach.com, The Azores
R EMEMBER DEMA 2025? It was only several weeks ago when we gathered, all gung-ho about the diving industry. If you’re like me, you probably returned home with your brain buzzing, excited to implement new ideas to grow your business And then, the holiday season hit. Instead of staying focused on everything we learned at DEMA, we might be finding ourselves distracted by a snowballing end-of-year to-do list and getting drawn into debates on whether “Die Hard” is or isn’t a Christmas movie. (It is. My flag is firmly planted on this hill.) There are times when the busyness of life gets in the way of our business goals. This is why in January, I’m offering a “DEMA Do-Over” of several sessions I offered during DEMA. All are aimed at helping you deeply connect with your customers, create relationships that convert sales, and boost your revenue. If you attended a session during DEMA, it’ll be a great refresher to help kickstart your 2026 business planning. If you didn’t attend, here’s your chance. We’ll meet via Zoom. I’ll offer one session each day, from 12- 16 January. Each session will start at 4 p.m. Eastern Standard Time (3 p.m. CST, 2 p.m. MST, 1 p.m. PST) and will last
about 30-40 minutes, including time for Q&A and networking. All sessions are free to join. Simply email hello@clearstorycoach.com and indicate which sessions you wish to join. I’ll send you a Zoom link. Here’s a description of the sessions and the date for each: Monday, 12 January: “Connect. Profit. Repeat. Use This Simple Formula to Grow Your Business.” I consider this my foundational presentation, as it outlines the SB7 Formula created by marketing expert Donald Miller in his book, Building a Sto- ryBrand. Miller’s work is at the bedrock of my business coach- ing. In this session, we’ll discuss the neuroscience behind why people buy and relate it to the powerful mythic Hero’s Journey story arc. We’ll position your customer as the hero and you as their trusted guide in a way that can turn potential buyers into loyal customers. This session is ideal for dive center owners, managers, and staff, and will also benefit independent instructors and travel specialists. Tuesday, 13 January: “Is Your Website All About You? How to Make More Money by Making Your Website About Your Customers.” In this session, we’ll focus on transforming your
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