website into a customer-centric experience. We’ll rethink design, content, and navigation using the StoryBrand SB7 Framework to make your site more inviting, engaging, and effective at converting visitors into loyal customers. It’s ideal for anyone who has or is looking to launch a business website. Attendees will receive an invitation to meet my friend Sandy Shaw, a website wizard who specializes in applying Donald Miller’s SB7 Framework to create compelling websites. She’s hosting a website audit deep dive in an online session on 20 January that will demonstrate how to transform your website to attract more customers. Wednesday, 14 January: “Going Gonzo: How Unconven- tional Marketing Can Grow Your Business.” This session is perfect for dive center owners and independent instructors who are looking for new and innovative ways to attract new customers. Attendees will walk away with a framework and calendar for planning and budgeting low-cost, organic marketing plans for business growth. Thursday, 15 January: “Email Gold: 10 Proven Ways to Get Your Marketing Messages Noticed.” This session harnesses the power of email marketing in a way that makes your email blasts irresistible to your clients. It’s perfect for those who are list-building and looking to start email campaigns, and those who use email marketing and are looking to increase their open rates. Friday, 16 January: “Show and Sell: How to Use Video to BUSINESS EDU continued
Increase Sales.” In this session, we’ll outline how to create video content that converts viewers into clients. We’ll cover the video targets, topics, transcripts, and tech you’ll need to create money-making marketing videos. It’s ideal for those who are new to using video, and those who are currently running video marketing campaigns. One More Biz Book: Last month I promised you a second installment of my favorite books aimed at business growth and personal development. I’m proud to report I finally finished The Almanack of Naval Ravikant: A Guide to Wealth and Happiness, about entrepreneur, investor, and modern-day philosopher Naval Ravikant. I say, “finally finished” because it took a while. The book is a compilation of multimillionaire Naval’s wisdom and experience, but it’s not a how-to or a get- rich-quick book. It’s simply chock-full of good advice for business and life. I found myself having to go back and re- read chapters. First published in August 2020 by Eric Jorgenson, it’s available free online at Navalmanack.com or you can get a copy of it from your favorite bookseller. The audiobook is available on Audible.com. I’ll drop a few more book recom- mendations from time to time, but this should keep you busy
for a while. If you attended one of my DEMA sessions, thank you. I hope we meet on one of the January Zooms. (Don’t forget to email hello@clearstorycoach.com.)
email Cathryn
From Rags to Enrichment How I De昀ne Success in Business and in Life by Wayne B. Brown Owner & CEO of Aggressor Adventures
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