ADVERTORIAL
Summer is arriving and the ready-to-drink (RTD) market has a relatively new player ready to shake things up with their flavourful and refreshing range.
This summer, Beach Club is branching out further in a willingness to keep adapting to latest consumer demands. As National Liquor News notes, the cocktail RTD space has seen incredible success resonating with consumers in the past 12 months, as they look to bring the bar experience into their homes and social events. To address this demand Beach Club has plans to expand into the space with 250ml canned Mojitos, Margaritas, Piña Coladas, Spritzers and more. “We see an opportunity in the market… the vision is that the cocktail range would be packed with flavour and formulated to traditional bartender recipes; almost like Beach Club bringing a cocktail bar to you,” Redfern said. “Made to be served chilled with a garnish, consumers would be able to enjoy full flavoured, traditional cocktails, with a summery twist in a convenient format.” While consumers will easily find something to love both in the Beach Club core range and coming expansion, the brand also holds great things for retailers and the wider industry. “Meeting all current global trends on flavour and taste, Beach Club’s full flavoured range is conveniently packed in four-packs an competitively priced, in order to be a popular choice for most consumers,” Redfern said. “An extensive promotional campaign to be rolled out right across this summer will see Beach Club drinks feature prominently in-store and on-premise. Price reductions and incentives for Australian retailers, in conjunction with Beach Club’s involvement in concerts, events and consumer promotions, will all enhance Beach Club’s identity this summer.”
Music festivals, backyard catch ups, beach parties and warm night epitomise the Australian summer and the next few months are tipped to be bright and fun.
And it is exactly how Beach Club want it.
After two Covid-restricted festive-period years, consumers are itching to enjoy the freedoms from the pre-pandemic times. To do that they are looking to celebrate with interesting and sophisticated drinks that suit the long, warm days and buzzing atmosphere. Beach Club is perfectly positioned to meet this consumer demand as the company enters its second year. Launched in November 2021, Beach Club’s core range of vibrant and delicious vodka-based RTD beverages have been making waves for the Australian Liquor Marketers (ALM) network of Independent Brands Australia (IBA) retailers. Available in lemon and lime, passionfruit, raspberry, blueberry and guava – fruits which typify an Australian summer – as well as an alcoholic sparkling water variety which is flavoured with lime, the products are something slightly different and exciting according to Jason Redfern, managing director of Aust Liquor Collective (ALC), who own Beach Club. “A convenient 250ml can featuring a 4.6 per cent ABV serve of Australian vodka and punchy tropical fruity flavours make Beach Club premixes such a great alternative for the Australian drinker looking for a full- flavoured, refreshing beverage,” Redfern recently told the National Liquor News magazine.
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