Tourism Tasmania
John Fitzgerald CEO
Tasmanian hospitality experiences have once again been recognised as nation leading at the Australian Hotels Association National Awards for Excellence. With five Tasmanian venues being crowned as the best in the country, a joint record for the state in the history of the awards, I extend my congratulations to all award winners and category nominees. Congratulations also to all THA members who entered the Tasmanian Tourism Awards this year and to those of you who were successful in taking out an award. It’s been another busy year for the Tourism Tasmania team. We’ve been working hard to continue driving awareness of Tasmania as a holiday destination and ensure cut through in a competitive tourism marketplace. To achieve this, the latest iteration of the ‘Come Down For Air’ marketing campaign was launched in November 2022 and will be in market until March 2023. Our research shows for many Australians, holidays have become an extension of the pressures of daily life; often competitive, goal-oriented, busy and over- planned. With a growing sentiment towards simplifying our holidays, the campaign highlights the possibility of experiencing simple, joyful and mindful moments whilst on holiday in Tasmania. With the choice to do as much, or as little, as you desire. The campaign has been rolled out across television, radio, newspaper, social media, online video, cinema, outdoor and online, targeting audiences in Victoria, New South Wales, South Australia, Queensland and Western Australia. The campaign is also driving travellers to the new Discover Tasmania website to source further travel inspiration. The new Discover Tasmania website provides greater visibility of tourism and hospitality offerings via Australian Tourism Data Warehouse (ATDW) listings. The ATDW is Australia’s largest tourism online database allowing businesses to be promoted on numerous digital platforms that connect directly to consumers.
I encourage you to set up an ATDW listing for your business to take advantage of this free marketing opportunity and gain exposure on the Discover Tasmania website, which receives over 2 million visits a year. You can set up an ATDW listing by visiting www. atdw-online.com.au Thank you to everyone who contributed their ideas during the positive impact agenda workshops held around the state, ensuring tourism contributes to delivering a positive impact for Tasmanians, our visitors, and our environment. The new T21 Tourism
Tasmanian Hospitality Review 46 Dec/Jan Edition
Made with FlippingBook flipbook maker