2025
Brand Standards
Contents
Maintaining a healthy brand is a lot like maintaining a healthy body — it takes time, attention and smart choices. These guidelines serve as a regular check up to help keep the look, feel and messaging consistent to the audiences of HudsonAlpha Institute for Biotechnology and its entities. These pages are for everyone to use and follow. In the following guidelines, you will find these sections: Introduction to HudsonAlpha Institute for Biotechnology....................... 3 Visual Essentials—Colors Typography, Iconography............................... 8 Logo and Name Usage........................................................................... 14 Communications. ................................................................................... 22 HudsonAlpha Organization and Entities................................................ 29
IF YOU SEE THIS SYMBOL, THIS INDICATES A RESOURCE THAT CONTAIN FILES FOR YOU TO USE IS ON THE INTRANET.
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HudsonAlpha Institute for Biotechnology Brand Guidelines 2025
Introduction
These brand standards were created to establish the brand voice, editorial standards, and visual identity of HudsonAlpha Institute for Biotechnology and to guide how the brand is expressed in external and internal communications.
The standards help drive brand cohesiveness and communication effectiveness across all touchpoints.
Our History............................................................................................... 4 Our Mission and Vision............................................................................. 5 Our Core Messages.................................................................................. 6
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HudsonAlpha Institute for Biotechnology Brand Guidelines 2022
Our History
HudsonAlpha Institute for Biotechnology was the forward-thinking vision of founders Jim Hudson and the late Lonnie McMillian . They wanted to accelerate genomic discoveries into practice and propel the promise of genomic science into real world enterprises. Since 2008, HudsonAlpha has been meeting many pressing global challenges, from medicine to agriculture to environmental science to help improve the quality of life for people around the world. Today we honor Jim and Lonnie’s vision by continuing their dream.
( Biotechnology is a multidisciplinary field that involves the integration of natural sciences and engineering sciences in order to achieve the application of organisms, cells, parts thereof and molecular analogues for products and services).
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HudsonAlpha Institute for Biotechnology Brand Guidelines 2025
Our Mission, Vision & Values
Mission: Using genomics to improve life
Vision: A thriving ecosystem that develops and applies genomic advances to make a better world.
Values: Accountable: We are clear in our expectations and take responsibility for our words and actions. Collaborative: We seek cooperative opportunities and partners to strengthen our efforts. Community-engaged: We integrate HudsonAlpha activities into Alabama communities. Data-driven: We make strategic decisions based on data analysis and interpretation. Diverse: We commit to an inclusive culture that celebrates our differences. Innovative: We take calculated risks that push the boundaries of human knowledge. Sustainable: We operate in a fiscally responsible manner to build long-term capacity.
Strategy: Invest in talent, technology and teamwork. Leverage the synergy within and between research, economic development and education.
RESOURCE FOR HUDSONALPHA SLIDES YOU CAN USE IN PRESENTATIONS: https://drive.google.com/file/d/1JsSjYtEStDKl-c3-bpoBjwP-57MANF-W/view?usp=sharing
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HudsonAlpha Institute for Biotechnology Brand Guidelines 2025
Our Core Messages
Tagline: Science for Life ®
Elevator Speech: HudsonAlpha Institute for Biotechnology is creating a healthier, more sustainable world by passionately delivering meaningful genomic solutions that improve life. Overarching Message: Genomic research is accelerated into discoveries that are creating meaningful, lasting and positive change for all. HudsonAlpha is a nonprofit institute that is chang- ing patient care, public health, as well as helping feed and fuel the world. We continue to EXPLORE, SOLVE, and INSPIRE. Explore: HudsonAlpha scientists are imagining new ideas and collaborating in unique ways to explore some of humankind’s most pressing issues. Solve: HudsonAlpha uses next-gen sequencing and the data it yields to improve life while co-locating a community of biotech organizations and entrepreneurs who convert discoveries into market-ready life science solutions. Inspire: HudsonAlpha is continuously sharing its vision, passion, and knowledge to help scientists, educators, medical profession- als, farmers and the broad public to see the power of genomics to improve patient outcomes and agricultural productivity.
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HudsonAlpha Institute for Biotechnology Brand Guidelines 2025
Voice & Tone
The tone of voice breathes life into our brand. While messaging (what we say) will vary depending on the subject matter and audience, the tone (how we say it) should remain consistent. The tone reflects our personality by creating feeling around our words. It is what conveys our brand promise and brings humanity to what could otherwise feel clinical and cold. Our voice expresses our brand ina way that creates an emotional and authentic connection with our audiences. It helps us stand out and reinforces who is HudsonAlpha. All communications should sound like someone you know and trust.
Tone: Confident, Warm, Smart, and Accessible
HUDSONALPHA INSTITUTE FOR BIOTECHNOLOGY IS ... 1. Collaborative 2. Innovative 3. Smart 4. Competent 5. Curious 6. Thought Leaders 7. Flexible 8. Accommodating 9. Enthusiastic 10. Engaging
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HudsonAlpha Institute for Biotechnology Brand Guidelines 2025
Visual Essentials
The HudsonAlpha Visual Brand Guidelines are intended to educate anyone who is responsible for creating internal or external communications using the HudsonAlpha brand. It is important that we share an understanding of how and when to use our identity. These Brand Guidelines provide the basic information to successfully implement materials, websites, emails, social media, etc. Our HudsonAlpha Logo(s)........................................................................ 9 Our Colors.............................................................................................. 11 Our Typography...................................................................................... 12 Our Iconography..................................................................................... 13
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HudsonAlpha Institute for Biotechnology Brand Guidelines 2025
HudsonAlpha Logo
RESOURCE FOR HUDSONALPHA LOGOS: https://drive.google.com/drive/folders/1fJ0pHbAfnjcJTwUW5jmpM60cEBMvdD7_?usp=sharing
RESOURCE FOR HUDSONALPHA LETTERHEAD: https://drive.google.com/drive/folders/169ArSwA97RrzieuAaBT1FemdofH3EHIT?usp=sharing
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HudsonAlpha Institute for Biotechnology Brand Guidelines 2025
HudsonAlpha Logo
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HudsonAlpha Institute for Biotechnology Brand Guidelines 2025
HudsonAlpha Primary Colors
This color palette helps reinforce the audience’s connection to the HudsonAlpha Institute for Biotechnology. This is the primary color palette that is used as the overall HudsonAlpha brand and there is a secondary color palette for the different organizations and entities (p.32). They are made to work together with each other or when some are standing alone.
HudsonAlpha Blue Pantone 3005 Process C 100 M 34 Y 0 K 2
HudsonAlpha Cyan Pantone Process Cyan Process C 100 M 0 Y 0 K 0
WEBHEX 00 81 C6 RGB 0 129 198
WEBHEX 00 AE EF RGB 0 174 239
HudsonAlpha Light Gray Process C 100 M 0 Y 0 K 12 R226 G227 B228 HudsonAlpha Medium Gray Process C 47 M 38 Y 34 K 0 R146 G148 B154 HudsonAlpha Dark Gray/Text Process C 10 M 0 Y 10 K 80 R77 G84 B82
The HudsonAlpha blue is usually accented with a dot of yellow or yellow band.
HudsonAlpha Yellow Pantone 012
Process C 0 M 4 Y 100 K 2
WEBHEX FF E8 00 RGB 255 232 0
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HudsonAlpha Institute for Biotechnology Brand Guidelines 2025
HudsonAlpha Fonts
Heading: DIN Regular
DIN is a san serif font and provides a modern yet warm look and feel. It is used for most headlines and text fonts. For Web, if DIN is not available , Titillium Normal is alternative or Calibri serve as similar options.
Subheads: Din Bold
ALL CAPS FOR PULL QUOTES FOR PULL QUOTES ALL PULL CAPS FOR PULL QUOTES FOR PULL QUOTES ALL CAPS FOR PULL QUOTES FOR PULL QUOTES Din Regular Ovitatis atusam re nient ulliam ipidit venihilit oc- cate omnissum sequatur, sinihitios et id ut volesequia quid ute- modi gnimpor atecea quam, omni ut id quam asiia volupta ia volupta ia volupta t arum is delique oditi quam, coria aut fugit ratios ea soluptatquis alignimus, seque pa demodit quaecus No Indents separate lines....usam, officia volupta nitati quun- tem porumquiae ped molupta tiscit il intis eum eumque nimus dolupti ossume veliquatem fugia discitem haribus et vid qui nem facesciat. Anda atus esedici dusdand ipsandam, natus.
Captions: Din Regular Italic. Soluptu reriore ctectio ruption nistrup tatisci dolupta suntius eostinc itaquiduciis nobisc.
RESOURCE FOR HUDSONALPHA DIN FONT: https://drive.google.com/file/d/1Zc1dttV6ZoBqOEhXOFY6EKG13_R03HU_/view?usp=sharing
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HudsonAlpha Institute for Biotechnology Brand Guidelines 2025
HudsonAlpha Iconography
Quote marks
Long quote in story DIN BOLD usam re nient ulliam ipidit venih lit occate omnissum tur, sinihitios et id ut volesequia.
Arrows
HudsonAlpha also has access to a program called Biorender.com. It allows researchers to create drawings and poster diagrams. To get access, contact communications @ hudsonalpha.org
Icons
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HudsonAlpha Institute for Biotechnology Brand Guidelines 2025
Logo/Name Usage
Using the logo correctly in communications and marketing is important to create a consistent look and feel.
HudsonAlpha Logo Usage/Scaling......................................................... 16 HudsonAlpha Name Usage.................................................................... 18 HudsonAlpha Logo DON’Ts.................................................................... 19 HudsonAlpha Backgrounds.................................................................... 20 HudsonAlpha Tagline............................................................................. 21
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HudsonAlpha Institute for Biotechnology Brand Guidelines 2025 HudsonAlpha Institute for Biotechnology Brand Guidelines 2020
HudsonAlpha Core Logo Usage
The HudsonAlpha Core logo is used for communications and is provided as shown.
Do not create other versions of the logo.
Do not use partial versions of the logo.
If you have any needs for a new logo for your program, please contact communications @ hudsonalpha.org
RESOURCE FOR HUDSONALPHA LOGOS: https://drive.google.com/drive/folders/1fJ0pHbAfnjcJTwUW5jmpM60cEBMvdD7_?usp=sharing
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HudsonAlpha Institute for Biotechnology Brand Guidelines 2025
Logo Scaling
Clear space is the area around the logo that must be kept clear for optimal presentations.
Minimum Size
The height of the mark is used as a guide for Minimum Size. This rule applies other logos also.
Print 6.5 mm high
Digital 20 px high
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HudsonAlpha Institute for Biotechnology Brand Guidelines 2025
HudsonAlpha Name Usage
NAME: HudsonAlpha Institute for Biotechnology
The name HudsonAlpha Institute for Biotechnology is quit lengthy and can create challenges. On first usage, use the entire name and then the name can be shortened to HudsonAlpha after the first usage.
Extension: HudsonAlpha Institute for Biotechnology—Dothan, Alabama (See usage of HudsonAlpha WIregrass p.18)
Print usage: In headlines and titles, always use full name.
In copy: Use full name, HudsonAlpha Institute for Biotechnology, on first usage In body copy on subsequent reference, can abbreviate to HudsonAlpha.
External communications: Do NOT use “HAIB” in copy
HudsonAlpha organizations and divisions: The Smith Family Clinic for Genomic Medicine, LLC. The HudsonAlpha Clinical Services Lab, LLC. Do NOT use shorten names unless after second usage.
Practical application: PHONE RECEPTION – use full name on first use: “Hello, thank you for calling HudsonAlpha Institute for Biotechnology. How may I help you?...”
EMAIL SIGNATURES; OFFICE FORMS: use full name
Examples of inappropriate uses in external usage or print: Hudson Alpha
Hudson-Alpha
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HudsonAlpha Institute for Biotechnology Brand Guidelines 2025
HudsonAlpha Expansion
HudsonAlpha Wiregrass is a public-private collaboration between HudsonAlpha Institute for Biotechnology and the City of Dothan to expand HudsonAlpha’s mission of developing and applying scientific advances to health, agriculture, learning and commercialization into the Wiregrass region. HudsonAlpha Wiregrass will be an anchor tenant in the Wiregrass Innovation Center, a major part of Dothan’s downtown development in 2025.
BLACK AND WHITE VERSION FOR SIGNAGE AND ONE COLOR PROMOTIONAL ITEMS, ETC.
COLOR VERSION FOR ONLINE AND PRINT MATERIALS
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HudsonAlpha Institute for Biotechnology Brand Guidelines 2025
Logos Don’ts
Don’t cut logo in half or use by itself without the second line
Don’t use the mark by itself or out of context
Don’t rotate or skew logo
(use web address with it if is a small area where complete logo wouldn’t work)
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HudsonAlpha Institute for Biotechnology Brand Guidelines 2025
Logos Background Usage
In select circumstances, the logo can appear over photography or color blocks.
The logo must be clearly legible, placed in the nega- tive space of the photo and should not be placed over high-contrast or visually busy areas of an image.
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HudsonAlpha Institute for Biotechnology Brand Guidelines 2025
Tagline
science for life
At certain times, the tagline, “science for life” can help explain that HudsonAlpha is using science to improve life.
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HudsonAlpha Institute for Biotechnology Brand Guidelines 2025
Communications
Direction for:
Photography/Video Direction................................................................. 23 Image Usage........................................................................................... 24 Emails and Announcements.................................................................. 25 Zoom....................................................................................................... 27 Social Media........................................................................................... 28 Word style............................................................................................... 30
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HudsonAlpha Institute for Biotechnology Brand Guidelines 2025 HudsonAlpha Institute for Biotechnology Brand Guidelines 2020
Photography/Video Direction
Lighting and Tone Should feel welcoming, accessible and hopeful.
Bright natural lighting creates natural tones that have an opti- mistic feel. Avoid harsh, dramatic lighting that doesn’t feel real.
Portraits should feel approachable, reflect warmth and person- ality, and give a sense of who works at HudsonAlpha. Avoid busy patterns on clothing and recognizable trademarks except for HudsonAlpha Institute for Biotechnology logos.
Remember to show diversity in images.
RESOURCE FOR HUDSONALPHA EXISTING VIDEOS https://drive.google.com/drive/folders/1Cs2ow2SWGPZ6Gd28nf9yjPiRGZ8ZYksJ?usp=sharing
https://vimeo.com/hudsonalpha https://www.youtube.com/user/HudsonAlphaInstitute
RESOURCE FOR HUDSONALPHA EXISTING PHOTOS. SEE COLLECTIONS AND ALBUMS TO FIND PHOTOS: https://www.flickr.com/photos/hudsonalpha
Communications also has a full drive of other assets as needed. Contact communications @ hudsonalpha.org
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HudsonAlpha Institute for Biotechnology Brand Guidelines 2025
Image usage
Rights and Usage of Photos and Videos Attached is a flowchart to keep in mind the
legal rights of images. Whether you are using a photo or graphic for social media, or other communications, this chart can help you answer questions if you can or can not use these assets.
RESOURCE FOR HUDSONALPHA EXISTING PHOTOS. SEE COLLECTIONS AND ALBUMS TO FIND PHOTOS: https://www.flickr.com/photos/hudsonalpha Communications also has a full drive of photos we have the rights to use. Contact us at communications @ hudsonalpha.org
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HudsonAlpha Institute for Biotechnology Brand Guidelines 2025
Email Branding
Email templates Have an announcement or information that you would like to share? Email communications @ hudsonalpha.org and a member of our team will add to our Campus News or find the approiate place for the communications.
Please be sure to provide:
• Details for the announcement (the more information you give, the better!) • Email subject line • Audience (who should receive the email? HudsonAlpha employees, associate companies, etc.) • Date/time to send • Sender (who should be the “from” email address) • Are graphics needed? This is important, as it will determine which member of the team should develop the email Please note: We always send a test email for approval before it officially goes out so please thoroughly read the email. Once it goes out, we can’t take it back!
Contact communications @ hudsonalpha.org
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HudsonAlpha Institute for Biotechnology Brand Guidelines 2025
Social Media
The communications team schedules daily posts and engagements to help disperse the wide range of information about HudsonAlpha. This helps maintain the brand identity across all channels and helps information overload to our various audiences. Also keep in mind, that the communications team is also the point of contact for any crisis response and should be contacted if the need arises. These guidelines apply whether employees and students are posting to their own profiles or commenting on other profiles/posts.
Some Social Media practices to keep in mind:
“Tweets are my own, not an endorsement for HudsonAlpha”— this is not necessarily true. The public still sees you as a HudsonAlpha representative.
Recommended hashtags for your HudsonAlpha-related posts:
#HudsonAlpha #ScienceForLife #genomics #genetics #biotech #collaboration #teamscience
Try to avoid Twitter wars/arguments even if they are relevant to the Institute. Ex: whole genome vs. exome sequencing
We can’t tell you what to post, but keep in mind, you represent HudsonAlpha. Be professional, use good judgment and be accurate and honest in your communications; errors, omissions or unprofessional language or behavior reflect poorly on HudsonAlpha, and may result in liability for you or HudsonAlpha.
#innovation #education #STEM #workforcedevelopment #research #genomichealth #economicdevelopment
Only mention or tag us if the tweet/post is relevant to HudsonAlpha.
You must not share confidential or proprietary information about HudsonAlpha and you must maintain patient privacy. Among the poli- cies most pertinent to this discussion are those concerning patient confidentiality, government affairs, mutual respect, political activity, Training is available if needed and if you have questions about what is appropriate to include, please contact communications @ hudsonalpha.org.
If you are sharing news about HudsonAlpha, tag us so we can reshare!
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HudsonAlpha Institute for Biotechnology Brand Guidelines 2025
Social Media
HudsonAlpha Educational Outreach Twitter https://twitter.com/HAEdOutreach Facebook https://www.facebook.com/ haedoutreach/ Instagram https://www.instagram.com/ hudsonalpha_eo/
HudsonAlpha Addresses: Twitter https://twitter.com/hudsonalpha Facebook https://www.facebook.com/HudsonAlpha Linkedin https://www.linkedin.com/company/ hudsonalpha-institute-for-biotechnology Instagram https://www.instagram.com/ hudsonalphainstitute/ Flickr https://www.flickr.com/photos/hudsonalpha YouTube https://www.youtube.com/user/ HudsonAlphaInstitute Vimeo https://vimeo.com/hudsonalpha Smith Family Clinic for Genomic Medicine Addresses: Twitter https://twitter.com/SmithGenomicMed
Double Helix Dash Facebook https://www.facebook.com/ doublehelixdash/
Facebook https://www.facebook.com/ smithfamilyclinicforgenomicmedicine
LinkedIn https://www.linkedin.com/company/ smith-family-clinic-for-genomic-medicine? trk=biz-brand-tree-co-logo Instagram https://www.instagram.com/ smithfamilyclinic/
Review our Social Media Guidelines here: https://docs.google.com/document/d/1D7W_ tSwOV1B-qYxiWDnfWvuZfSrIHSlbAvZP7ZIl-WA/edit?usp=sharing Are you on social media?
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HudsonAlpha Institute for Biotechnology Brand Guidelines 2025
Word Style Guide
From time to time, certain usages of words or terms are needed to be consistent in the messaging of HudsonAlpha. The Word Style Guide, at the link below, is a dynamic document that contains this communica- tions guide and will be updated as needed. Please refer to this document for questions about words and terms commonly used by HudsonAlpha in materials you create and on the websites you make.
If you have words or terms you feel need to be added for consistent use across HudsonAlpha, please email communications @ hudsonalpha.org.
Here are a couple examples in the alphabetical document you will find: 152 acre campus.
The mile long helix pathway 2005 HudsonAlpha founded 2008 HudsonAlpha opened
Associate Companies: Bioscience companies located on the campus of HudsonAlpha Institute for Biotechnology (they are not “at HA” or are HA companies since they are not owned by HudsonAlpha) (legal). It’s also accurate to say HudsonAlpha resident associate companies (resident implies that they are like a tenant here on campus)
Review the Word Style Guide here: https://docs.google.com/spreadsheets/d/1656u1jahqLIOFFGNO2Jffa-wDXzR-rvKrj5E18X0gEk/edit#gid=0
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HudsonAlpha Institute for Biotechnology Brand Guidelines 2025
Organization and Entities
As HudsonAlpha has grown, so have its different organizations and entities. Some need separate guidelines. HudsonAlpha Roadmap.......................................................................... 32 HudsonAlpha Symbols and Colors......................................................... 33 HudsonAlpha Websites.......................................................................... 35 HudsonAlpha Trademarks..................................................................... 37 HudsonAlpha Signage............................................................................ 38
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HudsonAlpha Institute for Biotechnology Brand Guidelines 2025 HudsonAlpha Institute for Biotechnology Brand Guidelines 2022
HudsonAlpha Roadmap
Applying and creating cutting-edge genomic technologies to answer complex questions across a wide spectrum of life sciences RESEARCH. HudsonAlpha is a nonprofit research Institute dedicated to:
Expanding BIOINFORMATICS AND SEQUENCING SERVICES to impact clinical care and improve life sciences research.
Preparing the future biotechnology workforce and cultivating GENOMICS KNOWLEDGE for all citizens.
Developing the biotechnology CAMPUS and fostering bio-entrepreneurship to provide competitive advantages.
Bringing GENOMIC HEALTH into the routine practice of healthcare to provide the best medical care for patients.
Finding partners who SUPPORT our mission to improve life.
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HudsonAlpha Institute for Biotechnology Brand Guidelines 2025
Genomic Research
* Earlier and/or less invasive diagnostics * Better, more customized treatments for disease * Improved food, fiber and energy sources
HudsonAlpha scientists are adding to the world’s body of knowledge about the basis of life, health, disease and biodiversity and seeking to enable:
Current research focus areas are: Foundational Research
Plant Science and Sustainable Agriculture Applying genomic knowledge to agriculture and bioenergy to create a more sustainable world
Genomic Health Leveraging the power of the hu- man genome to diagnose, predict and prevent disease as well as helping others incorporate ge- nomics into practice
Improving the understanding of biological phenomena. Includes studies of natural variation, princi- ples of bioethics, and computational biology and bioinformatics
Human Health
Neurological and Psychiatric Disorders Including Alzheimer disease, Parkinson disease, ALS, Huntington disease, bipolar disorder, schizophrenia, autism and epilepsy
Rare disease Undiagnosed childhood genetic disorders
Cancer Multiple forms of cancer, including breast, ovarian, prostate, kidney, brain, colon and pancreatic
1,080+ PUBLICATIONS OUR RESEARCHERS HAVE PUBLISHED MORE THAN SECURING A GLOBAL LEADERSHIP POSITION IN GENOMICS
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HudsonAlpha Institute for Biotechnology Brand Guidelines 2025
Organization Symbols and Colors
Research
at HudsonAlpha Institute for Biotechnology
EDUCATION at HudsonAlpha Institute for Biotechnology
Education
ECONOMIC DEVELOPMENT at HudsonAlpha Institute for Biotechnology
Economic Development
Genomic Health
at HudsonAlpha Institute for Biotechnology
Agriculture
at HudsonAlpha Institute for Biotechnology
FOUNDATION at HudsonAlpha Institute for Biotechnology
The Foundation
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HudsonAlpha Institute for Biotechnology Brand Guidelines 2025
Organization Symbols and Colors
Economic Development
The Foundation
Genomic Health
Sequencing and Bioinformatics
Agriculture
CYMK print 0/32/90/0 RGB online 252/181/51 Hex #fcb533 CYMK print 45/38/35/2 RGB online 146/145/149 Hex #929094
CYMK print 100c/34m/0y/2K RGB online 0/129/198 Hex #0081c6
CYMK print 80/0/80/0 RGB online 0/178/107 Hex #00b26a CYMK print 2/100/84/6 RGB online 218/26/51 Hex #da1a33
CYMK print 51/6/84/0 RGB online 137/188/91 Hex #89bc5b
CYMK print 58/0/30/0 RGB online 99/198/191 Hex #62c5be
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HudsonAlpha Institute for Biotechnology Brand Guidelines 2025
HudsonAlpha Websites
Main site:: www.hudsonalpha.org but other sites at HudsonAlpha.org are their own entities and have stand alone sites
HudsonAlpha Genomic Sequencing Center https://hudsonalpha.org/gsc/ Sequencing plants/ animals/humans
Research
Genomic Health Smith Family Clinic for Genomic Medicine, LLC* https://smithfamilyclinic.org/
SouthSeq https://hudsonalpha.org/southseq/
Center for Genomic Medicine https://hudsonalpha.org/cgm/
Information is Power https://information-is-power.org
Clinical Services Lab, LLC https://www.clinicallab.org/
HudsonAlpha Foundation Sometimes referred to as Advancment https://hudsonalpha.org/foundation/
If you have web pages that need updated or new pages created, please email communications @ hudsonalpha.org or talk to your communications liaison.
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HudsonAlpha Institute for Biotechnology Brand Guidelines 2025
HudsonAlpha Deparments
Educational Outreach
Finance
Office of Legal Affairs
Communications
Strategic Software Engineering Team
Office of Research Affairs
Information Technology Team
Human Resources
Business Development
Operations
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HudsonAlpha Institute for Biotechnology Brand Guidelines 2025
Trademarks
If a company or program is trademarked ™ or has made the application to a registered trademark ®, use the mark on the first mention at the end of the name and it then can be left off of further usages on the page. A registration mark ® is option r on the Mac keyboard and TM is option 2 on the Mac keyboard. The TM needs to be superscript and half the point size. When it comes to HudsonAlpha materials and communications, the marks can be referenced from the list below. The logo, names and all graphics of HudsonAlpha Institute for Biotechnology are all copyrighted by HudsonAlpha. Use, reproduction, copying, or redistribution of trademarks without prior written permission of the legal department of HudsonAlpha is prohibited. If you have any questions or requests, please contact the communications department at communications @ hudsonalpha.org
example
https://drive.google.com/file/d/1yIbWiOVOWXFJBYVzr6zUnClIQRp5SfQ0/view?usp=sharing HudsonAlpha’s trademarks are contained in this Excel sheet. Put ™ or ® on the first usage of the trademark or registered name. Leave them off on the following uses on the page or communication.
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HudsonAlpha Institute for Biotechnology Brand Guidelines 2025
Program Logos
HudsonAlpha has many different programs and initiatives that all need to work together. The HudsonAlpha Institute for Biotechnology should accompany at least once the program or initiative. If you need a new program logo, please contact communications @ hudsonalpha.org.
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HudsonAlpha Institute for Biotechnology Brand Guidelines 2025
Signage
Facility signage is an important element of the HudsonAlpha campus design and key to identifying spaces, enhancing wayfinding, and branding offices and labs. To maintain the aesthetics of our facility and reinforce the Institute’s brand standards and visual identity, all signage should be consistent in design and placement. The signage guidelines pertain to all on-campus signage, specifically: All indoor signage, including: 601 Bridge signs Outward-facing lab and office signs Interior lab signs Interior directional signs for wayfinding Signage at entrance/exit doors Donor signage What is the approval and production process for new signage? Whether you’re moving to a new laboratory space, updating interior facility signage or trying to solve another issue, the Communications team is ready to help by offering a communications consultation as part of signage requests. Once you submit your request and receive approval for your project, Communications will work with Facilities or outside vendors to produce and oversee the installation of your signage. Certain types of campus signage and specialty signs have specific standards that must be followed to avoid over-signing our facilities. Requests for such signage must first be reviewed by both Communications and Facilities. Contact communications @ hudsonalpha.org.
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HudsonAlpha Institute for Biotechnology Brand Guidelines 2025
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