HudsonAlpha Primary Colors
This color palette helps reinforce the audience’s connection to the HudsonAlpha Institute for Biotechnology. This is the primary color palette that is used as the overall HudsonAlpha brand and there is a secondary color palette for the different organizations and entities (p.32). They are made to work together with each other or when some are standing alone.
HudsonAlpha Blue Pantone 3005 Process C 100 M 34 Y 0 K 2
HudsonAlpha Cyan Pantone Process Cyan Process C 100 M 0 Y 0 K 0
WEBHEX 00 81 C6 RGB 0 129 198
WEBHEX 00 AE EF RGB 0 174 239
HudsonAlpha Light Gray Process C 100 M 0 Y 0 K 12 R226 G227 B228 HudsonAlpha Medium Gray Process C 47 M 38 Y 34 K 0 R146 G148 B154 HudsonAlpha Dark Gray/Text Process C 10 M 0 Y 10 K 80 R77 G84 B82
The HudsonAlpha blue is usually accented with a dot of yellow or yellow band.
HudsonAlpha Yellow Pantone 012
Process C 0 M 4 Y 100 K 2
WEBHEX FF E8 00 RGB 255 232 0
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HudsonAlpha Institute for Biotechnology Brand Guidelines 2025
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