HudsonAlpha Name Usage
NAME: HudsonAlpha Institute for Biotechnology
The name HudsonAlpha Institute for Biotechnology is quit lengthy and can create challenges. On first usage, use the entire name and then the name can be shortened to HudsonAlpha after the first usage.
Extension: HudsonAlpha Institute for Biotechnology—Dothan, Alabama (See usage of HudsonAlpha WIregrass p.18)
Print usage: In headlines and titles, always use full name.
In copy: Use full name, HudsonAlpha Institute for Biotechnology, on first usage In body copy on subsequent reference, can abbreviate to HudsonAlpha.
External communications: Do NOT use “HAIB” in copy
HudsonAlpha organizations and divisions: The Smith Family Clinic for Genomic Medicine, LLC. The HudsonAlpha Clinical Services Lab, LLC. Do NOT use shorten names unless after second usage.
Practical application: PHONE RECEPTION – use full name on first use: “Hello, thank you for calling HudsonAlpha Institute for Biotechnology. How may I help you?...”
EMAIL SIGNATURES; OFFICE FORMS: use full name
Examples of inappropriate uses in external usage or print: Hudson Alpha
Hudson-Alpha
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HudsonAlpha Institute for Biotechnology Brand Guidelines 2025
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