Photography/Video Direction
Lighting and Tone Should feel welcoming, accessible and hopeful.
Bright natural lighting creates natural tones that have an opti- mistic feel. Avoid harsh, dramatic lighting that doesn’t feel real.
Portraits should feel approachable, reflect warmth and person- ality, and give a sense of who works at HudsonAlpha. Avoid busy patterns on clothing and recognizable trademarks except for HudsonAlpha Institute for Biotechnology logos.
Remember to show diversity in images.
RESOURCE FOR HUDSONALPHA EXISTING VIDEOS https://drive.google.com/drive/folders/1Cs2ow2SWGPZ6Gd28nf9yjPiRGZ8ZYksJ?usp=sharing
https://vimeo.com/hudsonalpha https://www.youtube.com/user/HudsonAlphaInstitute
RESOURCE FOR HUDSONALPHA EXISTING PHOTOS. SEE COLLECTIONS AND ALBUMS TO FIND PHOTOS: https://www.flickr.com/photos/hudsonalpha
Communications also has a full drive of other assets as needed. Contact communications @ hudsonalpha.org
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HudsonAlpha Institute for Biotechnology Brand Guidelines 2025
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