HA Branding Guidelines

Word Style Guide

From time to time, certain usages of words or terms are needed to be consistent in the messaging of HudsonAlpha. The Word Style Guide, at the link below, is a dynamic document that contains this communica- tions guide and will be updated as needed. Please refer to this document for questions about words and terms commonly used by HudsonAlpha in materials you create and on the websites you make.

If you have words or terms you feel need to be added for consistent use across HudsonAlpha, please email communications @ hudsonalpha.org.

Here are a couple examples in the alphabetical document you will find: 152 acre campus.

The mile long helix pathway 2005 HudsonAlpha founded 2008 HudsonAlpha opened

Associate Companies: Bioscience companies located on the campus of HudsonAlpha Institute for Biotechnology (they are not “at HA” or are HA companies since they are not owned by HudsonAlpha) (legal). It’s also accurate to say HudsonAlpha resident associate companies (resident implies that they are like a tenant here on campus)

Review the Word Style Guide here: https://docs.google.com/spreadsheets/d/1656u1jahqLIOFFGNO2Jffa-wDXzR-rvKrj5E18X0gEk/edit#gid=0

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HudsonAlpha Institute for Biotechnology Brand Guidelines 2025

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