Introduction
These brand standards were created to establish the brand voice, editorial standards, and visual identity of HudsonAlpha Institute for Biotechnology and to guide how the brand is expressed in external and internal communications.
The standards help drive brand cohesiveness and communication effectiveness across all touchpoints.
Our History............................................................................................... 4 Our Mission and Vision............................................................................. 5 Our Core Messages.................................................................................. 6
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HudsonAlpha Institute for Biotechnology Brand Guidelines 2022
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