Voice & Tone
The tone of voice breathes life into our brand. While messaging (what we say) will vary depending on the subject matter and audience, the tone (how we say it) should remain consistent. The tone reflects our personality by creating feeling around our words. It is what conveys our brand promise and brings humanity to what could otherwise feel clinical and cold. Our voice expresses our brand ina way that creates an emotional and authentic connection with our audiences. It helps us stand out and reinforces who is HudsonAlpha. All communications should sound like someone you know and trust.
Tone: Confident, Warm, Smart, and Accessible
HUDSONALPHA INSTITUTE FOR BIOTECHNOLOGY IS ... 1. Collaborative 2. Innovative 3. Smart 4. Competent 5. Curious 6. Thought Leaders 7. Flexible 8. Accommodating 9. Enthusiastic 10. Engaging
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HudsonAlpha Institute for Biotechnology Brand Guidelines 2025
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